- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
Digital News Daily, Colin Kirkland - Thursday, June 22, 2023
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- FTC Sues Amazon For Its 'Manipulative' Prime: What About Prime Video?
TV Watch, Wayne Friedman - Thursday, June 22, 2023
You want to get Amazon Prime Video -- but not all Amazon ...
- Data Caps Could Face New FCC Scrutiny
Digital News Daily, Wendy Davis - Monday, June 19, 2023
"It's time the FCC take a fresh look at how data ca ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...
- Streaming Video Renters Ask Appeals Court To Restore Privacy Suit Against Apple
Digital News Daily, Wendy Davis - Friday, June 16, 2023
Two Apple users have asked a court to reinstate claims that t ...
- Musk: Twitter Developing Smart-TV Video App
Digital News Daily, Karlene Lukovitz - Monday, June 19, 2023
Video, creator and ecommerce partnerships are Twitter's focus for expanding its reven ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Upfront: Prime-Time Forecast To Decline More Than 3%, 28% Gain For CTV
Television News Daily, Wayne Friedman - Thursday, June 15, 2023
Upfront TV prime-time ad spend will sink 3.6% to $18.64 billion ...
- Looking For Top Ad-Sponsored Video To Buy: Are Retail Media Networks An Option?
TV Watch, Wayne Friedman - Friday, June 16, 2023
A new poll says advertisers want to go behind what is assum ...
- Volvo 'Unboxes' New Small EV SUV
Marketing Daily, Tanya Gazdik - Wednesday, June 14, 2023
With a "Small is Mighty" philosophy, Volvo partnered with AKQA to desi ...
- Toyota Highlights GR Corolla Prowess In Online Video
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2023
"The Shoot" features Toyota Gazoo Racing team drivers behind the wheel ...
- Indie Ad-Supported Streamers Form Alliance As Giants Dive Into FASTs
Digital News Daily, Karlene Lukovitz - Tuesday, June 13, 2023
Chicken Soup for the Soul Entertainment, Allen Media, Tastemade are among tho ...
- LiveOne Launches FAST For Podcast Content
Video Insider, Karlene Lukovitz - Tuesday, June 13, 2023
Through the MuxIP FASTHub platform, PodcastOne TV will reach Pluto TV, t ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
The potential and power of creativity is part of being human, ...
- TikTok Strikes Deal With GSTV For On-the-Go Consumer Content
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
The partnership with GSTV aims to bring TikTok content to GSTV's audien ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Adobe Brings Generative AI Firefly To Businesses And Beginners
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Adobe revealed platforms on Thursday integrated with its Firefly generative AI to ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- Facetime, Video Conferencing Coming To Apple TV 4K
Video Insider, Karlene Lukovitz - Tuesday, June 6, 2023
Owners will be able to use FaceTime to initiate calls from the ...
- Meta Unveils New VR Headset
Digital News Daily, Colin Kirkland - Friday, June 2, 2023
The headset, starting at $499 a month, will likely enhance "passthrough," call ...
- YouTube Reverses Misinformation Policy, Cites Political Balance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 2, 2023
YouTube says the ability to openly debate political ideas - even controversi ...
- Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less
Television News Daily, Wayne Friedman - Friday, June 2, 2023
Major advertisers should maintain their TV campaigns in the summer season, whi ...
- Social Media Paying For 'News Content' - TV And Otherwise?
TV Watch, Wayne Friedman - Monday, June 5, 2023
Meta has been paying U.S. news publishers for news stories, and so ...
- Twitter Expands 'Community Notes' To Images
Digital News Daily, Colin Kirkland - Wednesday, May 31, 2023
Twitter has expanded "Community Notes" -- the platform's crowdsourced moderation feature ...
- Amazon's Ring Fined $5.8M After Staff, Contractors Caught Spying On Users
Digital News Daily, Karlene Lukovitz - Thursday, June 1, 2023
Amazon also this week agreed to pay the FTC $25 million f ...
- Snapchat Tests New AI Feature, Generates 'Dreams'
Digital News Daily, Colin Kirkland - Tuesday, May 30, 2023
Snapchat is testing a new way for users to play around wi ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...