- Instagram Tests 10-Minute-Long Reels
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Further following TikTok's lead, Instagram is expanding its short-form video feature ...
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- GOP Debate Draws 12.8M Viewers, Trump/Carlson X Interview Video Views Under 15M
MediaDailyNews, Karlene Lukovitz - Friday, August 25, 2023
Debate won the night on cable, but fell far short of t ...
- Judge Rejects RFK Jr. Request To Prohibit YouTube From Suppressing Videos
PolicyBlog, Wendy Davis - Wednesday, August 23, 2023
Robert F Kennedy Jr. has failed to persuade a judge to ord ...
- Blackpink K-pop Band Launches Roblox 'Palace' Fan Experience
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Blackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- TikTok Starts Serving Ads In Its Search Results
MediaDailyNews, Karlene Lukovitz - Wednesday, August 23, 2023
TikTok is letting advertisers capitalize on Gen Z's preference for using t ...
- Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
MediaDailyNews, Karlene Lukovitz - Wednesday, August 23, 2023
Increased impressions volume drove 9% YoY growth in ad spend in programmat ...
- Samsung Announces First Video Game To Support HDR10+ Standard
Digital News Daily, Colin Kirkland - Monday, August 21, 2023
"The First Descendant," a free-to-play game developed by Nexon, will be t ...
- YouTube Prevails In Battle With Content Creators Who Alleged Discrimination
Digital News Daily, Wendy Davis - Friday, August 18, 2023
A federal judge has thrown out a lawsuit by content creators w ...
- Instagram Tests Multi-Advertiser Ads Display For Reels
Digital News Daily, Colin Kirkland - Thursday, August 17, 2023
Instagram is testing a new ad display for Reels, according to digit ...
- TikTok Now Banned On All NYC Government Devices
Digital News Daily, Colin Kirkland - Thursday, August 17, 2023
TIkTok was banned on all government-issued devices in New York City Wednesda ...
- Video Continues To Drive Programmatic Spending Growth
Publishers Daily, Ray Schultz - Thursday, August 17, 2023
Video is expected to drive $95.98 billion in programmatic spend in 2 ...
- CTV Hits New Monthly Record Ad Spend Of $1B In June
Television News Daily, Wayne Friedman - Thursday, August 17, 2023
The $1B ad spend for CTV in June is a new reco ...
- YouTube's Music Discovery Feature Takes On The TikTok Feed
Digital News Daily, Colin Kirkland - Wednesday, August 16, 2023
YouTube Music's new discovery feature will provide users with the ability ...
- What Positive And Negative Swings In Search Terms Say About People
Performance Marketing Insider, Laurie Sullivan - Thursday, August 17, 2023
Wall Street analysts have analyzed keyword search insights to identify trends f ...
- Netflix's Expansive Move Into Gaming: Is It The Right One? Go Click
TV Watch, Wayne Friedman - Wednesday, August 16, 2023
Netflix is expanding its gaming activity to a number of platforms, whi ...
- Instagram Tests Lyrics Feature For Reels In New Regions
Digital News Daily, Colin Kirkland - Tuesday, August 15, 2023
Instagram is expanding its test of song lyrics in its short-form vid ...
- GoDaddy Launches Video Tool For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, August 15, 2023
Part of GoDaddy Studio, the new offering will help firms create vid ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- YouTube Ups Monetization Of Traffic, Links From Shorts To Long-Form Videos
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
YouTube creators will soon have the ability to link Shorts to oth ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving Issues
Television News Daily, Wayne Friedman - Friday, August 11, 2023
Premium video streaming services' paid ad/promo efforts are increasing more slowly ...
- X CEO Yaccarino Backs Rebrand, New Features, 'Client Council' Return
Digital News Daily, Colin Kirkland - Thursday, August 10, 2023
X CEO Linda Yaccarino explained why the platform was rebranded, how t ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- YouTube Adds New And Returning Viewer Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 10, 2023
YouTube earlier this week launched an analytics metric for a report ...
- CTV Faces Challenge In Persuading Marketers About Performance
Research Intelligencer, Robert Williams - Thursday, August 10, 2023
Consistent measurement methods, ad verification, brand safety and the quality of conte ...
- The Trade Desk Sees Q2 Revenue Soar 23%, More CTV Growth
Television News Daily, Wayne Friedman - Thursday, August 10, 2023
The Trade Desk witnessed more sharp growth this year -- up 2 ...
- WhatsApp Launches Screen-Sharing On Video Calls
Digital News Daily, Colin Kirkland - Tuesday, August 8, 2023
WhatsApp is launching a feature that allows users to share their scre ...
- 20% Of Streaming Video Subs Globally Are Through Telco Bundles
Digital News Daily, Karlene Lukovitz - Wednesday, August 9, 2023
'Super bundles' have exploded, and subs offering streaming services have had t ...
- Nexxen Partners With Lumen On Omnichannel Attention Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, August 8, 2023
The attention offering can be used across a campaign's lifecycle, from planni ...
- Instagram's New Safety Feature Cuts Down On Unsolicited DMs
Digital News Daily, Colin Kirkland - Thursday, August 3, 2023
Instagram is launching a safety feature designed to help protect users ...