- TikTok 'Start Guide' Helps Businesses, Creators With In-App Ad Approach
Digital News Daily, Colin Kirkland - Friday, July 21, 2023
TikTok has launched a "Starter Guide" to help brands still unfamiliar wi ...
- Brightcove Partners With PubMatic, Seeking To Help Publishers Monetize Content
Publishers Daily, Ray Schultz - Sunday, July 23, 2023
The integration combines PubMatic's programmatic ad tools and Brightcove's video platform ...
- Google Users Ask Court To Revive Privacy Claims Over Streaming Video
Digital News Daily, Wendy Davis - Thursday, July 20, 2023
Streaming video renters are asking a federal appeals court to reinstate clai ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
Performance Marketing Insider, Laurie Sullivan - Friday, July 21, 2023
Mike Welch will succeed Dominic Joseph as Captify CEO. The appointment cemen ...
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Consumers have reached a saturation point in the number of video servic ...
- More Signs Of Streaming Cutbacks - Time To 'Super Bundle'?
TV Watch, Wayne Friedman - Friday, July 21, 2023
Consumers keep pushing to make streaming cutbacks. But streaming platform owners m ...
- Microsoft Launches Vector Search In Preview
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
In preview through Azure Cognitive search, Vector Search uses machine learning ...
- Streaming TV Rises To Record 38% Share, Broadcast Plummets: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
In June, TV-video streaming usage for viewers ages two and up climb ...
- Meta Rolls Out Reels Editing Tools To Facebook, Rebrands 'Watch' Tab
Digital News Daily, Colin Kirkland - Monday, July 17, 2023
Facebook users will soon be able to to craft videos on Facebo ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Brands That Advertise On Streaming Platforms Are Viewed As More Innovative, Relevant
Video Insider, Karlene Lukovitz - Tuesday, July 18, 2023
A new survey by Samsung Ads explores video and TV viewing habi ...
- Twitter May Be The Backbone Of Tucker Carlson's New Media Company
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
Former Fox News host Tucker Carlson and former White House adviser Ne ...
- 'The Los Angeles Times' Launches Neighborhood Video Series
Publishers Daily, Ray Schultz - Thursday, July 13, 2023
'The Los Angeles Times' Launches Neighborhood Video Series. ...
- Using Your Remote To Buy The Shirt Off This Guy's Back
TV Watch, Wayne Friedman - Friday, July 14, 2023
As part of its next stage of commerce development, Roku has stru ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
Over 80% of consumers want more video from brands in their messagi ...
- Smith & Wesson Sued Over Social-Media Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 5, 2023
A Chicago lawsuit is targeting the maker of the gun used ...
- Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
Performance Marketing Insider, Laurie Sullivan - Thursday, July 6, 2023
Marketers are tasked with staying on top of a growing number ...
- Consumers Favor Personalized, Interactive Video From Brands
Research Intelligencer, Robert Williams - Friday, July 7, 2023
Younger consumers and higher earners tend to be more receptive to personaliz ...
- Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
AI-powered payments platform Klarna and retail experience agency Stellar Global will devel ...
- Consumers Want More Video - But Feel They Aren't Getting It, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Eight out 10 shoppers demand an increase in video -- preferably personalize ...
- Disney+ Hotstar Shifts Focus To Up ARPU, Faces Stiffer Competition
Digital News Daily, Karlene Lukovitz - Monday, July 3, 2023
India's JioCinema gained millions of viewers from offering free access to I ...
- Maserati Teases Short 'Heartfelt' Film
Marketing Daily, Tanya Gazdik - Friday, June 30, 2023
Set in Italy, the short delves into "an extraordinary story about fami ...
- YouTube Tests Crackdown On Ad Blockers
Digital News Daily, Karlene Lukovitz - Friday, June 30, 2023
YouTube hopes to drive paid Premium sub signups by pulling the pl ...
- Adobe 'I Love You, Acrobat' Launches With Its 'Own Kind Of Music'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Adobe teamed up with comedian Hasan Minhaj on a series of ...
- TikTok Will Pay Creators To Create Video Ads For Brand Challenges
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
TikTok has announced a new in-app feature being tested with select bran ...
- Google Disputes Report It Violates Its TrueView Ad Placement Standards 80% Of The Time
Digital News Daily, Karlene Lukovitz - Wednesday, June 28, 2023
Google says the research is inaccurate. The report says some advertisers ha ...
- Google's Gaming Love Affair - From Niantic To Stadia To Search To Playables
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
This time, experiments are happening on YouTube, as it tries to mo ...
- Google May Add Interactive Games To YouTube, Called 'Playables'
Digital News Daily, Colin Kirkland - Monday, June 26, 2023
In an email to employees, Google detailed a potential feature called "Playable ...