- X CEO Yaccarino Backs Rebrand, New Features, 'Client Council' Return
Digital News Daily, Colin Kirkland - Thursday, August 10, 2023
X CEO Linda Yaccarino explained why the platform was rebranded, how t ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- YouTube Adds New And Returning Viewer Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 10, 2023
YouTube earlier this week launched an analytics metric for a report ...
- CTV Faces Challenge In Persuading Marketers About Performance
Research Intelligencer, Robert Williams - Thursday, August 10, 2023
Consistent measurement methods, ad verification, brand safety and the quality of conte ...
- The Trade Desk Sees Q2 Revenue Soar 23%, More CTV Growth
Television News Daily, Wayne Friedman - Thursday, August 10, 2023
The Trade Desk witnessed more sharp growth this year -- up 2 ...
- WhatsApp Launches Screen-Sharing On Video Calls
Digital News Daily, Colin Kirkland - Tuesday, August 8, 2023
WhatsApp is launching a feature that allows users to share their scre ...
- 20% Of Streaming Video Subs Globally Are Through Telco Bundles
Digital News Daily, Karlene Lukovitz - Wednesday, August 9, 2023
'Super bundles' have exploded, and subs offering streaming services have had t ...
- Nexxen Partners With Lumen On Omnichannel Attention Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, August 8, 2023
The attention offering can be used across a campaign's lifecycle, from planni ...
- Instagram's New Safety Feature Cuts Down On Unsolicited DMs
Digital News Daily, Colin Kirkland - Thursday, August 3, 2023
Instagram is launching a safety feature designed to help protect users ...
- Hoka Shows Off New Kicks In Times Square
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
The campaign, which was created by Jellyfish, utilizes two of Clear Chann ...
- New YouTube Shorts Features Resemble TikTok's
Digital News Daily, Colin Kirkland - Tuesday, August 1, 2023
The new features include a vertical live video feed, allowing users ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- Google, YouTube Data Migrates More Easily Based On Italy's Competition Mandate
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Google has made it easier to back up and transfer personal da ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- TikTok Integrates New Influencer Marketing Platform For Spark Ads Format
Digital News Daily, Colin Kirkland - Friday, July 28, 2023
In an effort to bridge the gap between TikTok creators and advertiser ...
- Google Maps -- One-Third Of People Don't Trust It
Performance Marketing Insider, Laurie Sullivan - Monday, July 31, 2023
A survey by user-generated mapping platform Atly suggests an "alarming level ...
- Legacy Pay TV Cord-Cutting Hits A New Low: 9% Q2 Declines
Television News Daily, Wayne Friedman - Friday, July 28, 2023
Traditional pay TV video cord-cutting has hit a new low of ...
- Netflix Hunkers Down To Push Ad Business Straight Up
TV Watch, Wayne Friedman - Monday, July 31, 2023
Netflix is now unhappy with Microsoft because it has not sold enou ...
- Shoot, Test, Learn...Iterate: PetPlate's Short Form Video Funnel
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
Scaling high-performing video ad creatives across paid social platforms is daunting ...
- Google Sued For Allegedly Overcharging 'TrueView' Advertisers
Digital News Daily, Wendy Davis - Thursday, July 27, 2023
Google autoplays video ads "into the void," two advertisers allege in ...
- Meta Streamlines Video-Messaging On WhatsApp
Digital News Daily, Colin Kirkland - Thursday, July 27, 2023
WhatsApp users will now be able to record and share short person ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- NBCU Sees Nearly 5% Lower Q2 Ad Revenue, Peacock Revenue And Losses Up
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Peacock grew subscription and ad revenue by 85% in Q2 to $8 ...
- Former Nielsen Exec And Data Scientist Leslie Wood Joins iSpot
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways ...
- Netflix Spanish Relationship Show Using AI Described As 'Cruel'
TVBlog, Adam Buckman - Friday, July 28, 2023
A relationship show from Spain puts couples' love and trust to t ...
- Streaming, Video Gaming Remain Strong In June, Kids TV Screen Time Rises
Television News Daily, Wayne Friedman - Wednesday, July 26, 2023
Total TV screen time for kids 2-17 grew about 20% in Ju ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- TikTok Expands Text Posts For Creators
Digital News Daily, Colin Kirkland - Monday, July 24, 2023
TikTok has announced an expansion of in-app text posts that invite creato ...
- Video Velocity: Financial Services Is Now The Top Sender
Email Insider, Ray Schultz - Tuesday, July 25, 2023
High tech is second. Overall, video usage by companies has jumped ...
- Video Format Preferences Vary Significantly By Age
Video Insider, Karlene Lukovitz - Monday, July 24, 2023
Even younger versus older Millennials show markedly different preference patterns. ...