Consumers Want More Video - But Feel They Aren't Getting It, Study Finds

Video is growing in popularity, with 80% of consumers wanting more of it from brands. But 70% say they rarely if ever get it, according to The State Of Video Technology, a study by Idomoo. 

“Last year, we found an alarming gap between consumer demand for video and what brands deliver, and that trend continues this year,” said Yotam Benami, Idomoo CMO. “But people don’t just want video. They’re actively seeking innovative video formats including personalized and interactive video and even AI video.”

However, the percentage of consumers claiming they never get video is down from 74% last year. Moreover, 25% report having received a personalized video this year compared with only 17% in the prior year.

Of U.S. consumers, 29% have received a personalized video, versus 22% in the U.K. 

Moreover, 83% of U.S. consumers are interested in interactive video, compared with 76% in the U.K.

Idomoo surveyed 2,009 consumers in the U.S. and the U.K.

1 comment about "Consumers Want More Video - But Feel They Aren't Getting It, Study Finds".
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  1. John Grono from GAP Research, July 6, 2023 at 8:21 p.m.

    I was under the misperception that video was hugely popular since the innovation of 'moving pictures' and then again with 'the talkies' in the cinema, then the television and now with digital access.

    I suspect that the 'Video is growing in popularity' statement related to digital video.

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