- Dodge Touts 2012 Journey By Hiding It
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
With the 2012 model of Dodge Journey rolling into dealerships, the compa ...
- Accelerate TV Ad Reach: Rentrak, Collective Create Cross-Platform Metrics
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
Moving to even more convergent video metrics, media researcher Rentrak and digit ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- Responsys Adds Display Ad Retargeting
Online Media Daily, Laurie Sullivan - Monday, September 12, 2011
Responsys on Monday will announce the ability to tie in display advertisi ...
- Fall TV Season Promos Get App Happy
VidBlog, Steve Smith - Monday, September 12, 2011
In the post-scarcity age, the network strategy is to leverage the abundan ...
- Does The Law Of Diminishing Returns Apply To Scale And Reach Too?
Video Insider, Ashkan Karbasfrooshan - Monday, September 12, 2011
The conventional wisdom has been that the top three to five properti ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- Scripps Streams Live Video To Mobile
MediaDailyNews, Wayne Friedman - Thursday, September 8, 2011
Moving quickly to the next step on the mobile video bandwagon, ...
- Younger Gamers Play, Older Ones Pay
Online Media Daily, Mark Walsh - Thursday, September 8, 2011
Generation Y likes to play, but Generation X is willing to pa ...
- More Mobile Campaigns Embracing Video
Online Media Daily, Mark Walsh - Friday, September 9, 2011
The appetite for watching video on mobile devices continues to grow. N ...
- Media Companies Vie for the Aisle Seat As In-Flight WiFi Takes Off
VidBlog, Steve Smith - Friday, September 9, 2011
Now that in-flight WiFi has moved beyond the market and tech te ...
- Land Grab: Hitch Your Wagon And Create Your Video Network Today
Video Insider, Paul Kontonis - Friday, September 9, 2011
In August, comScore and YouTube released the first ever YouTube partner repo ...
- Ford Goes Digital: Shows Focus ST Online
Marketing Daily, Karl Greenberg - Wednesday, September 7, 2011
The company is generating buzz about the factory-tuned Focus ST by placi ...
- NBA Player, Video Gaming League Ink Deal
Marketing Daily, Aaron Baar - Wednesday, September 7, 2011
With the future of the NBA's next season up in the ai ...
- TV Rival: Video Games, DVDs On Rise
MediaDailyNews, Wayne Friedman - Wednesday, September 7, 2011
Alternative devices for viewing TV/entertainment content have been growing -- but nowhe ...
- Home Run: Sharpie YouTube Ad Grabs 62 Million Impressions
Online Media Daily, Laurie Sullivan - Wednesday, September 7, 2011
Sharpie took over the YouTube home page with an interactive mosaic ...
- YuMe Reports CPGs Lead Video Ad Spend: Women Most Popular Target
VidBlog, Steve Smith - Thursday, September 8, 2011
The consumer packaged goods category continues to lead in video ad spendi ...
- What Does The Term 'Television' Mean These Days?
Video Insider, David S. Samuels - Thursday, September 8, 2011
Let's put one thing behind us right away -- the integration ...
- The Changing Face Of Web TV
Around the Net In Media, Phyllis Fine - Wednesday, September 7, 2011
The summer has provided a "stretch of bad news for online vid ...
- Claussen Facebook Contest Extends 'Journey'
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2011
Claussen Pickles is building on the success of its ad campaign spoofi ...
- Lexus Launches 'Engineered Amazing' Extension
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Lexus says there will also be an online video that goes in ...
- Hotels.com Campaign Goes To Great Heights
Marketing Daily, Aaron Baar - Tuesday, September 6, 2011
Hotels.com is taking its Claymation mascots (and a live-action stuntman) to t ...
- Hollywood Production Studio Launches SMB Video Ad Service
Online Media Daily, Laurie Sullivan - Wednesday, September 7, 2011
Near Networks will take on mega local business directory and information W ...
- YouTube Hasn't "Really Accomplished Anything' -- Or Has It?
TV Watch, Wayne Friedman - Wednesday, September 7, 2011
User-generated videos? They seem so... 2006. But based on the continued grow ...
- Find the Pickles!: Claussen Caps Goofy Video Series With Goofier Facebook Picture Contest
VidBlog, Steve Smith - Wednesday, September 7, 2011
Sometimes you wish social media had never been invented. Hasn't the po ...
- A Note To The Video Advertising Industry: Take Control Of Your Destiny
Video Insider, Vijay Rao - Wednesday, September 7, 2011
Each May, the television Upfront rolls around -- the cue for t ...
- Hollywood Leads Change In Ad Campaign Strategy
Online Media Daily, Laurie Sullivan - Friday, September 2, 2011
Despite a slight increase in summer ticket sales of nearly 5%, accordi ...
- The End of Video Scarcity
VidBlog, Steve Smith - Tuesday, September 6, 2011
We applaud the democratization of video production and distribution (as we shoul ...
- We Now Return To Our Regularly Scheduled Irrelevance...
Video Insider, TS Kelly - Tuesday, September 6, 2011
Irene came and went over a week ago -- and, despite t ...
- The Pros And Cons Of Building An Audience Outside YouTube
Video Insider, Ashkan Karbasfrooshan - Monday, September 5, 2011
As YouTube marches towards greater market share of viewers and video stream ...