- Honda Pilot Commercial Strikes A Familiar Chord
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
The new 30-second spot focuses on style and utility as it relat ...
- Global Online TV, Video Revs Hit $22B In 2016
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
Global online TV and video revenues will grow five times their curre ...
- No 'Heist': Universal Nixes VOD Plan
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
After theater chains objected, Universal Studios has pulled back on its "premi ...
- Pick A Roll, Any Roll. Research Finds Mid-Roll Works Best.
VidBlog, Gavin O'Malley - Thursday, October 13, 2011
Pre-roll, mid-roll, post-roll? Overlaid streaming-all-the-way-through-the-video-roll? Backed by various findings, experts and experienc ...
- Ritz-Carlton Wants To Stay With You
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
The new "Let Us Stay With You" ad campaign for Ritz-Carlton ...
- Online Ads Propel Mass Media Gains In 2012
Online Media Daily, Gavin O'Malley - Tuesday, October 11, 2011
In 2012, national mass media will continue to gain share, due ...
- Votigo Bows Self-Service Platform
The Social Graf, Erik Sass - Wednesday, October 12, 2011
Recognizing growing demand from a "long tail" of small businesses, more a ...
- 140Fire Adds Ads Within Ads, Increasing User Interaction
VidBlog, Gavin O'Malley - Wednesday, October 12, 2011
What happens when ads start appearing within ads? Does it inevitably le ...
- Oh, Rob, It Really Wasn't A Simpler Time: 'Dick Van Dyke' Turns 50
Video Insider, Karen Herman - Wednesday, October 12, 2011
Last week marked the 50th anniversary of the premiere of "The Di ...
- Netflix Killed Qwikster, But May Still Provide Video Games
Around the Net In Media, Phyllis Fine - Tuesday, October 11, 2011
You've probably heard by now that Netflix is canning its plans ...
- The In-Banner Ecosystem Creates In-Stream Opportunity For Content
Video Insider, Ashkan Karbasfrooshan - Tuesday, October 11, 2011
According to Accustream, online video will generate $5.6 billion in 2011. Th ...
- ABC Studies iPad: Redefines TV Viewing
MediaDailyNews, David Goetzl - Friday, October 7, 2011
ABC research into how viewers consume video on the iPad has reveal ...
- Reachable: Advertisers Play TAG on BrightRoll
Online Media Daily, Gavin O'Malley - Thursday, October 6, 2011
Marketers are demanding more online ad verification, while warming to cost-per-action ...
- Yahoo Boosts Video Content Via News Partnerships and Original Web Series for Women
VidBlog, Gavin O'Malley - Friday, October 7, 2011
Though logical (from a seller's perspective), it always strikes us as s ...
- Search -- Out, Discovery -- In
Video Insider, Adam Singolda - Friday, October 7, 2011
In the mid '90s, webmasters started to optimize their site so th ...
- Universal To Release Movie On VOD While Still In Theaters
Around the Net In Media, Phyllis Fine - Thursday, October 6, 2011
Universal Pictures is testing "an audacious move that could shake up t ...
- Webroot Security Effort Spells It The (Bleep) Out
Marketing Daily, Aaron Baar - Wednesday, October 5, 2011
Webroot, the Internet security firm that has made a point of maki ...
- OTT Video Could Hit 9M By 2016
MediaDailyNews, Wayne Friedman - Wednesday, October 5, 2011
Media agency MagnaGlobal says over-the-top video services -- many of which c ...
- Click Activators Increase Online Video CTRs
VidBlog, Gavin O'Malley - Thursday, October 6, 2011
What right-minded Web marketer wouldn't love something called a "click activator?" Al ...
- There's Money In Web Video -- Here's How You Get It
Video Insider, Paul Kontonis - Thursday, October 6, 2011
Today, independent Web series creators enjoy limitless creative freedom. They have t ...
- Hulu Plus: Subscriptions Hit 1M Milestone
Around the Net In Media, Phyllis Fine - Wednesday, October 5, 2011
Hulu Plus acquired a record number of subscribers -- one million ...
- Organic CEOs Engage In Video Duel
Marketing Daily, Tanya Gazdik - Monday, April 4, 2011
The dueling videos came about because Stonyfield Farm CEO Gary Hirshberg a ...
- Video Ad Spending On the Rise; Q&A With IAB's Mudd
VidBlog, Gavin O'Malley - Wednesday, October 5, 2011
It's a proud day for video advertising advocates everywhere. Like a med ...
- Mobile Advertising on the Rise... Thanks to Video
VidBlog, Gavin O'Malley - Tuesday, October 4, 2011
Do you put mobile video -- including the tablet kind -- ...
- Giving Credit Where Credit Is Due
Video Insider, Jason Burke - Tuesday, October 4, 2011
In the waning moments of Game 7 of the 2011 Stanley C ...
- Hulu News: Debuts Ad Swap Product, Debates Its Own Sale
Around the Net In Media, Phyllis Fine - Monday, October 3, 2011
First off, Hulu
launched Ad Swap, which allows viewers to substitu ...
- Display Advertising Shifts From Direct Response To Branding Media
Online Media Daily, Laurie Sullivan - Friday, September 30, 2011
Brand marketers looking for alternative strategies to connect with consumers have beg ...
- AOL Video Keeps Hangin' On, Producing 15+ Original Web Series
VidBlog, Gavin O'Malley - Monday, October 3, 2011
Last we checked, AOL was still hanging its hat on the who ...
- How Does Google's Acquisition Of YouTube Fare Five Years After Deal?
Video Insider, Ashkan Karbasfrooshan - Monday, October 3, 2011
Last week we looked at 5Min's history on the one-year anniversary ...
- Adidas Finds Basketball Game Must Go On
Marketing Daily, Aaron Baar - Thursday, September 29, 2011
With the NBA season already delayed (and unlikely to start anytime soo ...