Around the Net
Ritz-Carlton Wants To Stay With You
- HotelChatter.com, Wednesday, October 12, 2011 11 AM
The new "Let Us Stay With You" ad campaign for Ritz-Carlton is meant to evoke a memorable experience, not suggest that the company may show up at your house uninvited.
A three-minute film accompanies the campaign's print ads in travel magazines and newspapers. The clip uses the "Let us..." phrase juxtaposed with different appealing scenarios and is designed to be an online portal. Said CMO Chris Gabaldon, "The platform is a series of guidelines which inform how we interact with our guests, which new products and services we introduce, how we train and evangelize our employees, and even our design décor strategy."
