- Abandoned! 20% of Viewers Stop Watching in the First Ten Seconds
VidBlog, Steve Smith - Wednesday, October 6, 2010
Okay, you've got ten seconds to get my attention, or I ...
- Smart Reach Is More Than Just A Numbers Game
Video Insider, Naomi , Chris Young - Wednesday, October 6, 2010
As a veteran of the online video advertising business, it's become hard ...
- Mercedes-Benz Gets Real With Testimonials
Marketing Daily, Karl Greenberg - Monday, October 4, 2010
"There's almost this mentality that people who own the three-pointed star a ...
- Sprint: Create Own Epic; Win $25,000
Marketing Daily, - Monday, October 4, 2010
The company is encouraging consumers to create 30-second vignettes of an Ep ...
- Lights, Camera, Lawsuit: FilmOn Site Sued By TV Nets
MediaDailyNews, Wayne Friedman - Monday, October 4, 2010
Another new streaming video service, FilmOn, has been sued by the fo ...
- FLO TV Doomed By Easier, Free Alternatives
MoBlog, Mark Walsh - Tuesday, October 5, 2010
Reports emerging late Monday that Qualcomm would pull the plug on i ...
- Google Making Eyes At The Living Room With TV Site
Online Media Daily, Gavin O'Malley - Monday, October 4, 2010
Moving one step closer to America's living room, Google on Monday debut ...
- Oops, Dialed the Wrong TV: Flo TV to End Direct-to-Consumer Business
VidBlog, Steve Smith - Tuesday, October 5, 2010
Even the executives at Qualcomm's long-suffering Flo TV project have been unusual ...
- The Implications Of Blogging
Video Insider, Philip Leigh - Tuesday, October 5, 2010
Unfortunately, blogging has almost become a cliché. Even television news programs sometim ...
- Google TV (Web Site) Debuts
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 4, 2010
Google just debuted its Google TV
website, which, as
T ... - Do You Know This Conversion Tactic?
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 4, 2010
Sherice Jacob lays out seven hardly known conversion tactics that could gi ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- LucasArts, Partners Promote 'Star Wars' Game
Marketing Daily, Aaron Baar - Friday, October 1, 2010
"'Star Wars' is this great brand, and LucasArts is an amazing videoga ...
- Online Video's Bottleneck Can Be Addressed By Balancing Speed With Size
Video Insider, Ashkan Karbasfrooshan - Monday, October 4, 2010
In general, traditional media possess size but lack speed; start-ups possess spe ...
- Ford Goes All Social For New Focus
Marketing Daily, Karl Greenberg - Thursday, September 30, 2010
The company will bring 100 people to Europe in early '11 ...
- Facebook On YouTube's Tail
VidBlog, Steve Smith - Friday, October 1, 2010
After a year of impressive growth as a video distribution powerhouse, Facebo ...
- Ah, The Memories: IMDb Turning 20
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 30, 2010
Marking a maturing Web landscape, popular film and television search engine IMDb.c ...
- Dunkin' Runs Coffee Lovers' Video Contest
Marketing Daily, - Wednesday, September 29, 2010
Between now and Oct. 20, fans are being asked to submit, throu ...
- NBCU Honcho Likens New Content Model To Pushing Drugs To Addicted Kids
MediaDailyNews, Joe Mandese - Thursday, September 30, 2010
On the eve of its merger with cable and broadband giant Comca ...
- Rainbow Media Taps BlackArrow For VOD Ad Trial
MediaDailyNews, Fern Siegel - Wednesday, September 29, 2010
Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Weddi ...
- Yahoo Debuts Entertainment, New Shows
Online Media Daily, Mark Walsh - Wednesday, September 29, 2010
Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesd ...
- VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video
Online Media Daily, Joe Mandese - Thursday, September 30, 2010
The Pool, the new advertising research and development think tank created ...
- Don Draper Goes to TED: 'Ads Worth Spreading' Challenge to Video Advertisers Announced
VidBlog, Steve Smith - Thursday, September 30, 2010
Okay vid-dweebs. We know you are pretty smart. Codecs, player design, ...
- Top Networks Sue Web TV Service Ivi
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 29, 2010
Online subscription service Ivi is being sued by the top networks f ...
- Canon Campaign Focuses On Technology
Marketing Daily, Aaron Baar - Tuesday, September 28, 2010
"There's a lot of clutter out there from a lot of differe ...
- Reach Media Brings Video Ads To More Taxis
MediaDailyNews, Erik Sass - Tuesday, September 28, 2010
Reach Media Group announced a new deal with Taxi Magic, which handl ...
- AOL Acquires 5min Media, Promises 'Video Ecosystem For The Next Decade'
Online Media Daily, Gavin O'Malley - Tuesday, September 28, 2010
Making good on its vow to bolster content, AOL on Tuesday announc ...
- NBCU Chief Likens Video Sampling Model To Drug Dealers Pushing Addictive Drugs To Kids
Show Daily, Joe Mandese - Wednesday, September 29, 2010
NBC U's Lauren Zalaznick, amazingly just disclosed a seemingly secret big med ...
- The Weird New Art of the iPad Magazine Celebrity Tutorial Video
VidBlog, Steve Smith - Wednesday, September 29, 2010
It is no surprise or secret that video is a killer medi ...
- Sparking The Conversation: Dynamic Video Ads
Video Insider, Anupam Gupta - Wednesday, September 29, 2010
Recently I heard the head of digital at a major agency lame ...