- Internet Video Advertising Looking More Like The TV Model? Not So Fast
TV Watch, Wayne Friedman - Wednesday, November 17, 2010
Internet ad-supported video looking familiar? To some. Media studies are showing t ...
- But We Always Wanted to Direct: Amazon Opens Development Studio
VidBlog, Steve Smith - Wednesday, November 17, 2010
File this one under 'What's Next? Their Own Web Browser?" Amazon.com announc ...
- Are You Doing The Right Things To Increase Video Views?
Video Insider, Adam Singolda - Wednesday, November 17, 2010
Video CPMs are the one of the highest revenue sources for W ...
- AOL Launches Morning Micro-Show By Asking 'Do We Need One?'
VidBlog, Steve Smith - Tuesday, November 16, 2010
Meredith and Matt have new competition for those AM eyeballs this morni ...
- Gone But Not Forgotten: Mrs. Cleaver And Mr. C
Video Insider, Karen Herman - Tuesday, November 16, 2010
October was a particularly bad month for iconic TV parents. Within day ...
- MTV 'Unplugged' Finds Juicy Contradiction In Second Act
Online Media Daily, John Capone - Monday, November 15, 2010
Much has changed since "Unplugged" first premiered on MTV in 1989. T ...
- Ya Know, SheKnows?
VidBlog, Steve Smith - Monday, November 15, 2010
It bears remembering that online video is not just a guy thi ...
- Content Scarcity
Video Insider, Ashkan Karbasfrooshan - Monday, November 15, 2010
Despite an accelerated shift towards online advertising spending, most traditional media compani ...
- Just In Time For The Holidays: New Snuggie's Video, Patterns
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
Todd Wasserman reports that Snuggie, the blanket with sleeves that everyone lov ...
- Netflix Streams Its Way To Success
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 12, 2010
By the end of the third quarter, the number of Netflix subscribe ...
- Nancy O'Dell Pick: Good Timing For Fla. OJ Effort
Marketing Daily, Karlene Lukovitz - Thursday, November 11, 2010
In a fortuitous development for citrus growers, the Florida Department of Citr ...
- Visa Posts Video Vignettes On Facebook
Marketing Daily, - Thursday, November 11, 2010
The videos, at www.facebook.com/visafansforlife, explore each member's feat of attending every Sup ...
- YuMe Extends Video Ad Network To Mobile
Online Media Daily, Mark Walsh - Thursday, November 11, 2010
Video ad network YuMe is expanding to mobile,
launching softwa ...
- Report: Mid-Roll Video Adoption Points To TV-Like Revenue Model
Online Media Daily, Gavin O'Malley - Thursday, November 11, 2010
Premium online content is increasingly being monetized in ways that most close ...
- Xbox Is Only 60% Gaming
VidBlog, Steve Smith - Friday, November 12, 2010
Like every other gamer in the known universe, I got my co ...
- Fox Calls Google 'Footprint Too Small' for TV
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 11, 2010
Digging a deeper hole for Google's Web TV ambitions, Fox just decid ...
- AOL Partners With Vuguru On Episodic Content
Online Media Daily, Gavin O'Malley - Wednesday, November 10, 2010
On the prowl for compelling content, AOL has tapped Vuguru to devel ...
- Digital Pennies For Hulu Now Nearly A Couple Of Quarters -- Is That Enough?
TV Watch, Wayne Friedman - Thursday, November 11, 2010
Digital video may still have its issues when it comes to advertis ...
- Apple Quickly Dominates Social Video Promotion
VidBlog, Steve Smith - Thursday, November 11, 2010
Because Apple doesn't seem to have taken enough bites out of eve ...
- Hulu: 2010 Ad Rev To Top $240 Mil
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 10, 2010
Hulu is on-track to earn over $240 million in revenue this yea ...
- Interpublic Makes World Wide Web A Local Buy, Will Serve 'Micro Targeted' In-Banner Video Ads
Online Media Daily, Joe Mandese - Wednesday, November 10, 2010
It may be called the World Wide Web, but one of Madis ...
- Brands Leveraging the 'How'd-They-Do-That?' Factor
VidBlog, Steve Smith - Wednesday, November 10, 2010
What makes a viral video, well, viral? One of the things ma ...
- Waiting For The 'I Love Lucy' Moment
Video Insider, Naomi , Chris Young - Wednesday, November 10, 2010
Few television shows generated as many spirited, laughter-filled discussions as the class ...
- Arizona Debuts Tourism Campaign In Chicago, L.A.
Marketing Daily, - Monday, November 8, 2010
The Arizona Office of Tourism is launching a new advertising campaign, " ...
- 'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2010
The marketplace of out-of-home video networks continues to expand, and if Niels ...
- Tremor Acquires ScanScout, Day Takes CEO Reins
Online Media Daily, Gavin O'Malley - Monday, November 8, 2010
Signaling further industry consolidation, video ad network Tremor Media on Monday announc ...
- Undertone Acquires Jambo Media To Boost Campaign Management Offerings
Online Media Daily, Gavin O'Malley - Monday, November 8, 2010
Undertone today announced the acquisition of video ad network and technology provid ...
- Can Undertone, With Jambo Acquisition, Unify Display and Video Across Screens?
VidBlog, Steve Smith - Tuesday, November 9, 2010
Here we go again. It was just a few weeks ago th ...
- Is 'Sharing' The New Viral -- Or A New Virus?
Video Insider, Tod Sacerdoti - Tuesday, November 9, 2010
Have you heard the latest video advertising pitch?<"Buying impressions is dead, buyi ...
- Mobile TV Test Shows Positive Ad Results, Two-Thirds Watched Spots Out-of-Home
MediaDailyNews, Joe Mandese - Monday, November 8, 2010
Over-the-air, cable and satellite TV may be facing ongoing challenges from digit ...