- TV Debates' QR Codes: Multitasking Media Behavior Misses The Big Picture
TV Watch, Wayne Friedman - Thursday, October 3, 2024
Avoiding efforts to do fact-checking strikes at the heart of what real-ti ...
- Meta Fights Privacy Claims By Streaming Video Viewers
MediaDailyNews, Wendy Davis - Monday, September 30, 2024
Meta is asking a federal judge to throw out claims that ...
- Paramount Drops Nielsen In Pricing Dispute
Television News Daily, Wayne Friedman - Tuesday, October 1, 2024
Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen h ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- YouTube Tackles Misinformation, Expands Brand Suitability Reporting
MediaDailyNews, Colin Kirkland - Thursday, September 26, 2024
YouTube has expanded its partnership with Zefr, which will begin reporting ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Snapchat Brings Google Gemini To 'My AI'
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
My AI will be powered by Google's Gemini AI system, marking ...
- TikTok Bans Russian State Media Ahead Of U.S. Presidential Election
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
TikTok will officially remove several Russian state media outlets from its platfo ...
- TikTok Rolls Out Redesigned 'Subscription' Platform To Regular Creators
MediaDailyNews, Colin Kirkland - Monday, September 23, 2024
TikTok is now beginning to roll out the Patreon-like "Subscription" monetization platfo ...
- Amazon Releases AI Video Generator For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The video generator turns one product image into a video clip ...
- YouTube Brings Ads To The Pause Screen
MediaDailyNews, Colin Kirkland - Thursday, September 19, 2024
Google has decided to show YouTube users ads when they pause video ...
- Net Neutrality Rules Protect Streaming Video, Tech Group Tells Court
MediaDailyNews, Wendy Davis - Thursday, September 19, 2024
Incompas -- which counts Amazon, Google, Netflix and Meta as members ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- HubSpot's Latest Tech Launch Reveals Why Google Wanted It
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
HubSpot has announced updates to its Marketing Hub and Content Hub platfor ...
- Snapchat Unveils AI-Generated Video Tool For Creators
MediaDailyNews, Colin Kirkland - Wednesday, September 18, 2024
The new in-app tool allows creators to "make engaging videos with ...
- Snap Says New 'Simple' App Redesign Will Boost Ad Biz
MediaDailyNews, Colin Kirkland - Wednesday, September 18, 2024
Snap says its updated user interface seeks to simplify users' engagement option ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
MediaDailyNews, Laurie Sullivan - Tuesday, September 17, 2024
Three-quarters of consumers feel commerce in video ads is more relevant ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca Founders
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Founders of social commerce firm Orca, which sold the first product ...
- NBC Defeats Video Privacy Claim
MediaDailyNews, Wendy Davis - Monday, September 16, 2024
Siding with NBCU, a federal judge has thrown out a lawsuit ...
- VideoAmp Guaranteed Currency For $1B In Buys YTD
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- VW's Cupra Terramar Unveiled In Global Effort
Marketing Daily, Tanya Gazdik - Sunday, September 15, 2024
The cinematic spot from &Rosas will roll out in 50 countries, wi ...
- Bluesky Supports Native Video, Gains Competitive Edge
MediaDailyNews, Colin Kirkland - Wednesday, September 11, 2024
Bluesky has been building out its in-app capabilities, looking to provide ...
- Vox To Start Multimedia Podcast Franchise
Publishers Daily, Ray Schultz - Tuesday, September 10, 2024
The new offering, Explain It To Me, will be hosted by Jonquil ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Judge Throws Out Prime Video Users' Privacy Claims Against Amazon
MediaDailyNews, Wendy Davis - Friday, September 6, 2024
Siding with Amazon, a federal judge has dismissed claims that the compa ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric World
MediaDailyNews, Colin Kirkland - Friday, September 6, 2024
Roblox has launched its own world showcasing immersive case studies from maj ...
- TikTok Alleged To Be Self-Preferencing Its Shop Platform
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2024
Among live streaming videos and influencers pitching products, TikTok's algorithm for non-brand ...
- BuzzFeed Settles Privacy Lawsuit For $9M
Publishers Daily, Ray Schultz - Sunday, September 8, 2024
The class-action suit claimed that BuzzFeed shared visitor data with Facebook. ...
- YouTube Adds Safeguards Limiting Teen Exposure To Weight Loss, Exercise Videos
MediaDailyNews, Colin Kirkland - Thursday, September 5, 2024
The safeguards are focused on specific content recommendations including videos encouraging certa ...