- With OTT On The Rise, Companies Look To Deals To Grow Globally
Video Insider, Alex Weprin - Tuesday, September 25, 2018
These major deals have served to give the acquiring company new sca ...
- Live Streaming Video Still Key For Media Companies, Marketers, But Challenges Remain
Digital News Daily, Alex Weprin - Friday, September 21, 2018
"Delivering a custom ad to every viewer places demands on the ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TV
Digital News Daily, Alex Weprin - Friday, September 21, 2018
The company claims that TotalTV can "reach de-duplicated strategic audiences among mo ...
- Online Videos May Supplant Political Email
Around the Net in Email, Ray Schultz - Friday, September 21, 2018
Viral campaign videos might replace email fund-raising, TV ads and other channel ...
- 23% Of Netflix Subscribers Would Leave If It Added Ads
Digital News Daily, Alex Weprin - Thursday, September 20, 2018
Hub also found that if Netflix added ads but dropped its pric ...
- ESPN+ Streaming Service Tops 1 Million Subscribers
Digital News Daily, Alex Weprin - Thursday, September 20, 2018
ESPN+ launched just five months ago, bundling ESPN library programming with exclusi ...
- Viacom Taps Glashow, Zimmerman To Lead Awesomeness
Digital News Daily, Alex Weprin - Thursday, September 20, 2018
Viacom acquired the company, known as AwesomenessTV, back in July, adding ...
- Cheddar's Next Platform Is The Gas Station Pump
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
Under the terms of the deal, Cheddar will provide new segments ...
- Interactivity In CTV May Be Key To Driving Sales
Digital News Daily, Alex Weprin - Tuesday, September 18, 2018
Connected TV now accounts for 27% of overall video volume, up fr ...
- Mastercard Enters Esports Arena With Riot Games Deal
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
The global payments company will become a worldwide partner for Riot Game ...
- VAB: TV Fosters Stronger Connections Than YouTube Among Millennials
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
The VAB study found that while 40% of millennials surveyed watch the ...
- Hulu Launches Major Brand Campaign During Emmys
Digital News Daily, Alex Weprin - Monday, September 17, 2018
The campaign highlights all of Hulu's offerings, including its on-demand service ...
- TripleLift Readies OTT Ad Products
Video Insider, Alex Weprin - Tuesday, September 18, 2018
TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrat ...
- Netflix, Amazon Streaming Content Spend To Double In 5 Years
Digital News Daily, Alex Weprin - Friday, September 14, 2018
The TV and video analytics firm Ampere Analysis estimates that in 201 ...
- 'Mobile-First' Generations Driving Adoption Of Streaming Sports Content
Digital News Daily, Alex Weprin - Thursday, September 13, 2018
New data from the business support and software services firm CSG Internation ...
- TVEyes Fights For Right To Display Fox News Clips
Digital News Daily, Wendy Davis - Thursday, September 13, 2018
Web monitoring service TVEyes is asking the Supreme Court to review ...
- Convenience, Flexibility Key For Consumers Who Purchased Digital Videos
Digital News Daily, Alex Weprin - Wednesday, September 12, 2018
Among those who opted to buy a digital download, the biggest facto ...
- VidCon Sets 10th Annual Convention For July 2019
Digital News Daily, Alex Weprin - Wednesday, September 12, 2018
VidCon has traditionally been held in June, but for 2019, it wi ...
- Nat Geo 'Documentary' For Heineken H41 Makes Yeast Cinematic
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2018
A branded-content video, filmed in Patagonia, targets millennials with a new cra ...
- Live Video Grows, Mux Rolls Out API To Streamline The Process
Digital News Daily, Alex Weprin - Tuesday, September 11, 2018
The Live Streaming API is being built to allow developers to sca ...
- Ianniello Suggests Streaming Will Remain Key Part Of CBS' Business
Digital News Daily, Alex Weprin - Tuesday, September 11, 2018
Moonves' current replacement suggests streaming will remain a key part of t ...
- Zefr Rolls Out YouTube-Focused Content Filters
Digital News Daily, Alex Weprin - Monday, September 10, 2018
The two launch filters focus on kids content and English-language content, allowi ...
- TBS' Samantha Bee Hopes Streaming Mobile Game Will Drive Viewers To Vote
Video Insider, Alex Weprin - Tuesday, September 11, 2018
"This Is Not A Game, The Game," will look familiar to fa ...
- CBS Tiptoes Onto Sports Gambling Bandwagon With Streaming Show
Digital News Daily, Alex Weprin - Friday, September 7, 2018
"SportsLine Edge" will stream in the early evenings on Mondays and Thursda ...
- FullScreen CEO George Strompolos To Step Down
Digital News Daily, Alex Weprin - Friday, September 7, 2018
Otter Media COO Andy Forssell, who previously served as FullScreen's COO, wi ...
- Xumo Taps Lloyd As Head Of Engineering
Digital News Daily, Alex Weprin - Thursday, September 6, 2018
At Xumo, Lloyd will be tasked with leading the company's engineering a ...
- True[X], You.i Strike Deal To Build Out CTV Ad Capabilities
Digital News Daily, Alex Weprin - Wednesday, September 5, 2018
With the true[X] partnership, the companies are hoping to leverage You.i's wide ...
- Vimeo Targets Marketers With New Stock Video Platform
Digital News Daily, Alex Weprin - Wednesday, September 5, 2018
In addition to curated stock footage currently available to the market, ...
- Caffeine Targets Twitch With $100M Cash Infusion, Ups Live Streaming
Digital News Daily, Alex Weprin - Wednesday, September 5, 2018
Twitch, originally launched to allow gamers to live-stream matches to fans, n ...
- Fox Nation Builds Out Programming With Tomi Lahren's 'Final Thoughts'
Digital News Daily, Alex Weprin - Wednesday, September 5, 2018
Lahren's program will run on Fox Nation at 9:30 a.m. and 5: ...