- Media And Technology Companies Grapple With How Younger Consumers Watch Video
Video Insider, Alex Weprin - Tuesday, October 9, 2018
Marketers and media and tech companies face the issue of how today ...
- Sports Content Startup Heed Raises $35M
Digital News Daily, Alex Weprin - Friday, October 5, 2018
The company says it will use the cash infusion to bolster i ...
- AppNexus CEO Brian O'Kelley To Shift to Advisory Role
Digital News Daily, Alex Weprin - Friday, October 5, 2018
When AppNexus was acquired by telecom giant AT&T in June, the n ...
- To Keep Younger Consumers In TV Ecosystem, Digital Video Needs To Be 'Easy'
Digital News Daily, Alex Weprin - Friday, October 5, 2018
Making it easy is not just about removing friction between consumers a ...
- Authenticity Helpful When Brands Engage With Esports
Digital News Daily, Alex Weprin - Thursday, October 4, 2018
With its overwhelmingly young male audience, the market appears ripe for expansio ...
- Vizio Agrees To $17 Million Privacy Settlement
Digital News Daily, Wendy Davis - Thursday, October 4, 2018
The deal will resolve a class-action lawsuit alleging that Vizio violated priva ...
- Gen Z 'More Receptive' To Advertising Than Older Generations
Digital News Daily, Alex Weprin - Thursday, October 4, 2018
Consumption habits for younger viewers are distinct - a heavier emphasis ...
- Marketers 'Bullish' On OTT As Consumption Grows
Digital News Daily, Alex Weprin - Wednesday, October 3, 2018
Hulu expects half of its ad inventory to come from outside commerci ...
- Blue-Chip Advertisers Tackle Oath's NFL Streaming Coverage
Digital News Daily, Alex Weprin - Wednesday, October 3, 2018
Verizon previously was the exclusive mobile home for live NFL games, b ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVs
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
Connekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- Six-Second Ads: It's All About The Context
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
An Advertising Week panel discussed six-second ads, which have become commonplace ...
- Beachfront Names Chris Maccaro CEO
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
Maccaro most recently served as vice president and head of emerging marke ...
- Friendship Dairies Spoofs '80s Jeans Ads For Fruit On The Bottom Launch
Marketing Daily, Karlene Lukovitz - Tuesday, October 2, 2018
Partners + Napier aims for disruptive humor in a "low-interest" category.. ...
- YouTube Expands Brand Lift Capability, Extensions To Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
YouTube is beefing up its video advertising solutions for marketers, improving t ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad Biz
Digital News Daily, Alex Weprin - Monday, October 1, 2018
When it comes to over-the-top video, Lesser says he sees a marketpla ...
- Stage Network Officially Launches Subscription Tier
Digital News Daily, Alex Weprin - Monday, October 1, 2018
The service, which launched in a preview form in August, is n ...
- OTT Viewing Growing Overall TV Viewership
Video Insider, Alex Weprin - Tuesday, October 2, 2018
Samsung Ads based its research on first-party data from some 32 milli ...
- Teads Inks Deal With 'The Economist' To Deliver Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
The "exclusive, global partnership" means Teads will supply outstream video and viewab ...
- 2018 Proves Big Year For Political Advertising On OTT
Digital News Daily, Alex Weprin - Friday, September 28, 2018
There has been a significant shift toward OTT in just the pa ...
- SpotX Taps Hunt To Lead Global Marketing
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
Hunt has worked for SpotX for seven years, most recently serving ...
- iSpot Raises $30M To Expand Hiring
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
Existing backers Madrona Venture Group and Insight Venture Partners are leading t ...
- Innovid Rolls Out Interactive Ad Tool For OTT
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
The tool, OTT Composer, allows for the quick creation of an interacti ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
London Blog, Sean Hargrave - Friday, September 28, 2018
The figures are in for Q2 video advertising, and there's more eviden ...
- IAC's CollegeHumor To Launch Subscription Comedy Service
Digital News Daily, Alex Weprin - Wednesday, September 26, 2018
While it will be video-centric, the Dropout service will complement its vid ...
- Hulu Beefs Up Engineering Team
Digital News Daily, Alex Weprin - Wednesday, September 26, 2018
The new hires are Joe Bentley, senior vice president, engineering, and J ...
- Pluto TV To Roll Out 8 New Streaming Channels
Digital News Daily, Alex Weprin - Wednesday, September 26, 2018
The channels include Pluto TV Comedy, which will feature movies like "Clu ...
- Daiya's Cheezy Mac Uses Talking Boxes In Stores, As Well As Videos
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2018
Company's largest campaign to date goes beyond its usual dairy-averse targets ...
- Improving Viewer Experiences Will Be Key For The Future Of Video Ads
Digital News Daily, Alex Weprin - Tuesday, September 25, 2018
Media execs believe ad experiences will need to improve to match t ...
- Amazon To Produce Exclusive Commentary For 'Thursday Night Football'
Digital News Daily, Alex Weprin - Tuesday, September 25, 2018
While Amazon customers will still be able to listen to the F ...
- Millennials Prefer Subscription Streaming, Mobile Devices To Linear TV
Digital News Daily, Alex Weprin - Monday, September 24, 2018
In a new poll, some 73% of millennials claim they don't wat ...