- Fox News Taps TV Talent For Fox Nation Streaming Service
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
Among those confirmed to host or co-host shows: prime-time hosts Laura Ingrah ...
- Innovid, Jivox Partner On Omni-Channel Creative Optimization
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
The solution will include independent ad serving, integrated measurement and dynamic creati ...
- Consumers Embracing OTT Video, But Confusion Remains
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
Almost 80% of "cable-keepers," as Adobe and Telaria call them, use ...
- Hulu Wants Even Skinnier Bundles
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
Hulu could save money by cutting costs associated with offering live-streaming vid ...
- Facebook Inflated Video Metrics By Up To 900%, Marketers Claim
Digital News Daily, Wendy Davis - Tuesday, October 16, 2018
Marketers suing Facebook over allegations of inflated video metrics say its erro ...
- Oracle, comScore Ink Audience-Targeting Deal
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The deal is for audience targeting with TV segments, allowing marketers ...
- MediaMath Continues Video Push
Digital News Daily, Alex Weprin - Monday, October 15, 2018
The company hopes to have more of a direct impact on be ...
- FuboTV Nears 250K Subscribers, Adds Revenue
Digital News Daily, Alex Weprin - Monday, October 15, 2018
As a virtual multichannel video provider, FuboTV operates at a higher pri ...
- TVEyes Garners Support In Battle With Fox Over Video Clips
Digital News Daily, Wendy Davis - Monday, October 15, 2018
"Researchers need services like TVEyes," the Electronic Frontier Foundation, Wikipedia and oth ...
- Entertainment News Outlets Open Their Pocketbooks On Streaming Video Plans
Video Insider, Alex Weprin - Tuesday, October 16, 2018
"People" magazine and "Entertainment Tonight" are poised to expand live entertainment ne ...
- Pluto TV Taps Tru Optik For Ad, Campaign Measurement
Digital News Daily, Alex Weprin - Friday, October 12, 2018
Tru Optik's Marketing Cloud product is mapped to 75 million U.S. household ...
- VAB: Brand Safety Remains Serious Problem For YouTube
Digital News Daily, Alex Weprin - Friday, October 12, 2018
Even channels sold via Google Preferred, YouTube's premium video inventory, don't disclo ...
- Katzenberg's NewTV Streaming Service Is Named Quibi
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Quibi will have multiple tiers of service, similar to Hulu. There wi ...
- Walmart Ramps Up Video Spend With Eko Deal
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
The joint venture, W*E Interactive Ventures, will develop and produce interactive vid ...
- Disney Taps LaBerge As CTO of Direct-To-Consumer Unit
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
LaBerge's appointment comes as ESPN+ continues to add new content to i ...
- Google Expands Sponsorship Of MLB Postseason
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Google's multiplatform brand content partnership includes its Google Assistant service becoming t ...
- Tremor Video DSP Says It Has Tripled SSP Integrations
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company has sought to make deals to bolster its abilities ...
- Teads Targets Tech Giants In Push Beyond Outstream Video
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company is planning to make a big push beyond video advertisin ...
- SuperData Launching Esports, Gaming Measurement Tool
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The SuperData Arena tool looks at a number of metrics across platfor ...
- WarnerMedia Plans New Streaming Service For 2019, Challenges Netflix
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The service will start with HBO and its library of programming, wi ...
- 40% Surge In Video Spend Sees UK Digital Marketing Rise By 15%
Around the Net In MAD London, Sean Hargrave - Wednesday, October 10, 2018
The latest IAB UK figures show that digital ad spending rose 1 ...
- NBCUniversal Launches WatchBack Video App
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
WatchBack is designed to offer users some free content as well ...
- Turner To Launch Direct-To-Consumer Digital Platform With Jenna Lyons
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
The unnamed venture will include a direct-to-consumer offering that spans content a ...
- Discovery Launches Digital Studios Group
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
The Digital Studios Group will create and produce content for the websit ...
- Ad-Supported OTT Viewers Incremental To TV
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
Viewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do n ...
- Why Opt-In Video Is A Win-Win Vision Of The Future
MAD London, Gavin Stirrat - Wednesday, October 10, 2018
There's never been a more pivotal time to clearly communicate how audien ...
- Nielsen Catalina Solutions Expands Advanced TV Suite
Digital News Daily, Alex Weprin - Monday, October 8, 2018
The suite allows CPG marketers to measure data-driven linear TV, addressable T ...
- 43% Of Mobile Video Apps Abandoned After One Month
Digital News Daily, Alex Weprin - Monday, October 8, 2018
The new prime real estate is the home screen. If the consum ...
- Walmart Makes Major Move Into OTT With MGM Deal
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
Vudu, the streaming video service owned by Walmart, says it has sign ...
- Latest POM Campaign Promises Freedom From 'Worry Monsters'
Marketing Daily, Karlene Lukovitz - Monday, October 8, 2018
Big furry monsters--incarnations of our obsessive thoughts--lament that people getting 'crazy health ...