- Arm & Hammer Enlists 'Cat Rapper'
Marketing Daily, Tanya Gazdik - Monday, October 29, 2018
"I liked his mission about spreading positivity, peace and love to t ...
- Cheddar Buying Rate My Professors Website
Digital News Daily, Alex Weprin - Thursday, October 25, 2018
Rate My Professors is a website and app that lets college studen ...
- SpotX, SyncBack Add Revenue Options For Local Broadcasters
Digital News Daily, Alex Weprin - Thursday, October 25, 2018
SpotX will connect into SyncBack's dynamic ad insertion solution AdSync, allowing conte ...
- Fox News OTT Network Fox Nation To Launch Nov. 27
Digital News Daily, Alex Weprin - Thursday, October 25, 2018
Fox Nation will hold a "presale" starting Oct. 28, giving early subscribe ...
- Hulu Beefs Up Live News Offerings
Digital News Daily, Alex Weprin - Thursday, October 25, 2018
Both ABC News Live and CBSN are ad-supported and available to stre ...
- NBC News Signal Slowly Ramps Up Streaming Network
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
The service will be ad-supported, though not at launch. More expansive a ...
- AT&T Eyes Skinnier Bundles To Make Streaming Profitable
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
The company will "be more discriminating about the content that is provid ...
- Massive Android Ad Fraud Scheme Siphons Millions From Marketers
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
Pixalate says Disney, Hulu and Volvo were among advertisers that lost mon ...
- Panera Launches Video Series, Adds Bread Disclosure Info
Marketing Daily, Karlene Lukovitz - Thursday, October 25, 2018
The 'Food Interrupted' series and whole-grain content bread disclosures continue the company ...
- Video Driving Growth Of Non-Social Native Advertising
Digital News Daily, Alex Weprin - Tuesday, October 23, 2018
Non-social native advertising is growing at almost twice the rate of nati ...
- Viacom Taps Lego Executive For Digital Studios Post
Digital News Daily, Alex Weprin - Tuesday, October 23, 2018
At MTV Studios, Lars Silberbauer will be tasked with managing development, producti ...
- Teens Turning Off Cable In Favor Of YouTube
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
The top three sources for video consumption among teens were Netflix, YouTu ...
- CPG Brands Dominate YouTube's 6-Second Ad Leaderboard
Digital News Daily, Alex Weprin - Monday, October 22, 2018
This year, a majority of the ads on the leaderboard were creat ...
- Localized Programmatic Platform Simpli.fi Goes National
Digital News Daily, Alex Weprin - Tuesday, October 23, 2018
The company is calling the new solution a "significant expansion" of i ...
- YouTube CEO: EU Legislation 'Threatens To Shut Down' Millions Of Creators
Digital News Daily, Alex Weprin - Monday, October 22, 2018
Article 13 requires internet companies to check all content uploaded to the ...
- 'Video Everywhere' Preview Roundtable
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2018
On the eve of the DPAA's annual "Video Everywhere" summit, MediaPost he ...
- How Authenticity And Wit Hit A Nerve, Solved A Crisis For Highmark Health
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"It wasn't just 30 TV commercials, it was also on the ne ...
- Is Broadcast TV's Future Over-The-Top?
Video Insider, Alex Weprin - Tuesday, October 23, 2018
While the technology is there, and the consumer sentiment appears to ...
- Fandor Taps Chris Kelly As CEO
Digital News Daily, Alex Weprin - Friday, October 19, 2018
Kelly, a former executive at Facebook, had been the chairman of Fando ...
- Hulu, Sprint Expand Partnership To Live TV Service
Digital News Daily, Alex Weprin - Friday, October 19, 2018
The new partnership allows Sprint customers to get a 30-day free tri ...
- Turner Shutters Digital Studio Super Deluxe
Digital News Daily, Alex Weprin - Friday, October 19, 2018
With AT&T having completed its acquisition of Time Warner earlier this yea ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Give a customer a solution that reduces their consumption, give them ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Cheddar Expands Local Footprint With CUNY TV Deal
Digital News Daily, Alex Weprin - Thursday, October 18, 2018
The deal marks an expansion of Cheddar's local news push, which includ ...
- Beachfront, MadHive To Bring Blockchain To OTT Inventory
Digital News Daily, Alex Weprin - Thursday, October 18, 2018
"The product we are introducing with Beachfront is to offer real-time implementati ...
- Sinclair's STIRR Streaming Service Expected To Launch Soon
Digital News Daily, Alex Weprin - Thursday, October 18, 2018
STIRR will be similar to existing streaming video services, like Xumo a ...
- Warner Bros. Digital Labs Shutters DramaFever Streaming Service
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The decision comes during a rebranding effort. In April, DramaFever said ...
- Zefr Taps Cukierman, Oakins For Executive Roles
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
Cukierman, who will be in charge of Zefr's measurement-driven brand solutions f ...