The programmatic advertising platform Simpli.fi, which works primarily in localized ads, is launching a national connected TV/over-the-top video ad solution.
The company is calling the new solution a “significant expansion” of its capabilities, with a combination of addressable targeting, intent-based behavioral targeting and demographic targeting for CTV and OTT inventory.
The solution will also allow for targeting by screen size.
The company already offers foot traffic attribution reporting and advanced analytics.
As advertising moves toward more targeted campaigns and video, the need for solutions that bring together local and national inventory across devices will become commonplace.
“Giving advertisers the ability to target their OTT/CTV ads to specific households is a logical extension of our focus on localized programmatic advertising,” says Frost Prioleau, simpli.fi's CEO.