How Authenticity And Wit Hit A Nerve, Solved A Crisis For Highmark Health

The Challenge

Allegheny Health Network wanted to demonstrate that it had quality as good as its bigger competitor in Pittsburgh. Some in the company suggested just saying that we’re No. 1! But, said Cindy Donohoe, EVP/CMO of Highmark Health, that couldn’t be it. Everyone’s No. 1. Besides, people don’t ...

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