- Tommy Hilfiger's Metaverse Fashion Week Hub Connects Leading Virtual Platforms
Digital News Daily, Colin Kirkland - Tuesday, March 28, 2023
In preparation for Decentraland Metaverse Fashion Week 2023, Tommy Hilfiger is announci ...
- NASCAR Enters Roblox With Immersive Gaming Experience
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
NASCAR Speed Hub is an immersive experience that invites players to desi ...
- Flox Appoints Experiential Marketing Leader Brian Diamond North America CEO
Digital News Daily, Colin Kirkland - Wednesday, March 8, 2023
Virtual events platform Flox has announced the appointment of Brian Diamond ...
- Motorsport Icon Valentino Rossi Launches Virtual World On Roblox
Digital News Daily, Colin Kirkland - Tuesday, March 7, 2023
Nine-time motorcycling World Champion Valentino Rossi has entered the metaverse with t ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...
- Roots' New 'Sports Metaverse' Partnership Aims For Gen Z Crowd
Digital News Daily, Colin Kirkland - Friday, March 3, 2023
The partnership allows Roots customers to shop the brand's apparel and accessori ...
- Men's Underwear Brand Saxx Launches 'Drop Temp' Collection In Its First Virtual Store
Digital News Daily, Colin Kirkland - Tuesday, February 21, 2023
It's snowing in the desert in the virtual store, highlighting the n ...
- Super League CEO's Superpower- Versatility
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 16, 2023
"There were moments where I thought, man, what am I doing? Th ...
- FTC Won't Ask Appeals Court To Block Meta's Purchase Of Supernatural
Digital News Daily, Wendy Davis - Monday, February 6, 2023
The FTC's decision paves the way for Meta to complete the estimat ...
- Pinko Launches First Virtual Shop For New Milan Boutique
Digital News Daily, Colin Kirkland - Wednesday, February 1, 2023
Italian fashion brand Pinko is launching its first virtual shop -- ...
- Judge Reportedly Rejects FTC Request To Block Meta's Purchase Of Supernatural
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
A federal judge has rejected the Federal Trade Commission's request to blo ...
- CES Recap: Tech Industry Recalibrates Following A Few Rough Months
MediaDailyNews, Richard Yao - Tuesday, January 10, 2023
LAS VEGAS -- After a fully virtual show in '21 and ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- Metaverse And Web3 New Year's Predictions From Dubit's Andrew Douthwaite
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaver ...
- H&M Debuts The Metaverse As A Fashion Concept
Retail Insider, Sarah Mahoney - Wednesday, December 21, 2022
With its new collection, the fast-fashion brand aims to blend futurism, f ...
- Meta Plans Major Metaverse Investments In 2023
Digital News Daily, Colin Kirkland - Monday, December 19, 2022
Despite widespread layoffs, a lack of mass metaverse adoption, and CEO Ma ...
- Metaverse And Web3 New Year's Predictions From Kinetix Co-Founder Yassine Tahi
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
The Kinetix cofounder talks about the company's views on other metaverse platfor ...
- Best Buy, Amazon Add New Virtual Shopping Features
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 14, 2022
Just in time for the final holiday onslaught, both retailers are introduci ...
- Discount Pay TV Provider Frndly TV Sees Sharp Growth Of 40% To 700,000 Subs
Television News Daily, Wayne Friedman - Wednesday, December 7, 2022
Frndly TV does not carry high-priced broadcast nets or cable TV spor ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...
- Lacoste Launches Its First Metaverse Store For The Holidays
Digital News Daily, Colin Kirkland - Tuesday, November 29, 2022
The VR experience allows Lacoste customers to experience its products in ...
- See This Year's Macy's Parade In The Metaverse
Digital News Daily, Colin Kirkland - Wednesday, November 23, 2022
Fans can vote for their favorite creators, helping virtual designs become re ...
- Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
The global provider of hybrid customer experiences has launched a campaign ...
- States Urge Court To Block Meta's Acquisition of Supernatural
Digital News Daily, Wendy Davis - Tuesday, November 8, 2022
More than two dozen attorneys general are backing the FTC's attempt ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- PacSun's Holiday Campaign Welcomes Consumers Into The 'PacVerse'
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
The new campaign will send consumers into the metaverse via a futurist ...
- Chester Cheetah Leads Frito-Lay Into The Metaverse With Game Competition
Marketing Daily, Steve Ellwanger - Wednesday, October 26, 2022
Players must gain access to a spooky mansion where they can vo ...
- Metaverse Brand Managers Needed: A Look Into The Future
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Sami Khan believes metaverse brand managers are the future. Khan talks abo ...
- Spark Foundry: Already Time To Rebrand The Metaverse
MediaDailyNews, Joe Mandese - Monday, October 24, 2022
The agency did not offer a new name for the metaverse, ju ...