Gamers, this campaign is for you.
BBH New YorkMerck Launches Pet Diabetes CampaignMarketing Daily, Tanya Gazdik - Monday, November 11, 2013
Merck Animal Health is launching a global awareness campaign to support p ...
Vox Media Merges With Curbed LLCOnline Media Daily, Gavin O'Malley - Monday, November 11, 2013
Vox Media, founded by former AOL executive Jim Bankoff, just acquired Curbed.c ...
Vox Buys Curbed LLC For $20M--$30MAround the Net In Online Marketing, Gavin O'Malley - Monday, November 11, 2013
Vox Media is laying out upwards of $30 million to buy Curbed.c ...
Personalized Marketing For B2B Sites - Three Ways To Avoid ComplexityMarketing Daily, Alit Bar Sadeh - Monday, November 11, 2013
B2B marketers today work hard to develop content that is targeted ...
Philly Cream Cheese Shifts To Digital Holiday Focus Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
This year, the digital hub will be supported by print ads, alo ...
Gaining The Most From Holiday CampaignsAround the Net in Search Marketing, Laurie Sullivan - Wednesday, November 6, 2013
Jason DeMers serves up seven steps to get the most from campaign ...
Mattel Changes Tactics To Reach Millennial LatinosMarketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
AP Taps MediaVoice For Native AdsMediaDailyNews, Erik Sass - Tuesday, November 5, 2013
The Associated Press is bringing native advertising to its Web site, mobi ...
AOL Revs Up 6%, Propelled By Global Ad GrowthOnline Media Daily, Gavin O'Malley - Tuesday, November 5, 2013
Despite AOL's best efforts to cut costs at Patch, the local ne ...
4 Marketing 'T'enets: Lessons Learned From The Healthcare Marketplace RolloutMarketing: Health, Bart Foster - Tuesday, November 5, 2013
The Affordable Care Act's centerpiece-the Healthcare Marketplace-has officially rolled out. Perhaps you' ...
Newspapers Set Digital Traffic RecordMediaDailyNews, Erik Sass - Monday, November 4, 2013
September was the busiest month ever for newspapers in terms of digit ...
Trulia's Secret To Building A Secure Home Through A/B, Multivariate TestingSearchBlog, Laurie Sullivan - Tuesday, November 5, 2013
A/B and Multivariate testing can tell marketers not only what's working ...
Ray Liotta's Attitude Says Enough For 1800 TequilaMarketing Daily, Karlene Lukovitz - Friday, November 1, 2013
All show Liotta in exotic locations shot in Buenos Aires, Argentina ...
Vevo Relaunches Web, Mobile PresenceOnline Media Daily, Gavin O'Malley - Friday, November 1, 2013
Vevo's Web and mobile Web apps have been rebuilt with entirely n ...
Actress Seeks New Trial Against AmazonOnline Media Daily, Wendy Davis - Friday, November 1, 2013
Actress Junie Hoang, who unsuccessfully sued Amazon's IMDb.com for revealing her tr ...
Amazon Produces 2 Original Drama PilotsOnline Media Daily, Gavin O'Malley - Thursday, October 31, 2013
It's getting harder and harder to distinguish the programming aspirations of tradition ...
New York Asks Supreme Court To Turn Away Challenge To Amazon TaxOnline Media Daily, Wendy Davis - Thursday, October 31, 2013
The Supreme Court should let stand a decision approving New York's "Amaz ...
MSNBC Site Relaunches With Sleeker, Streamlined DesignOnline Media Daily, Gavin O'Malley - Wednesday, October 30, 2013
Along with a number of other traditional media brands, MSNBC was recent ...
More Web Site Pages Won't Give Brands A Query BoostAround the Net in Search Marketing, Laurie Sullivan - Wednesday, October 30, 2013
Google doesn't play favorites based on the size of the company ...
Glenlivet Events Reward, Create New Brand LoyalistsMarketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
Vocativ Site Focuses On News For MillennialsOnline Media Daily, Fern Siegel - Tuesday, October 29, 2013
Vocativ (Vocativ.com) launches today as a news organization for people in the ...
Can Wikipedia Survive?Around the Net In Online Marketing, Gavin O'Malley - Friday, October 25, 2013
While calling Wikipedia a failed experiment would be premature, the site ...
Foursquare Adds Analytics Tools For PublishersOnline Media Daily, Mark Walsh - Wednesday, October 23, 2013
Foursquare on Wednesday rolled out new tools for publishers that give th ...
Politico Pro Trade To LaunchOnline Media Daily, Fern Siegel - Tuesday, October 22, 2013
Politico is launching Politico Pro Trade on Wednesday, joining Pro Education a ...
About.com Taps Colbert As CROOnline Media Daily, Gavin O'Malley - Tuesday, October 22, 2013
Continuing to reshape its management structure, About.com on Tuesday named Brian Colbe ...
Yahoo Most Visited Web SiteOnline Media Daily, Mark Walsh - Monday, October 21, 2013
Yahoo was the most visited U.S. Web site for the third mon ...
Illinois Court Strikes Down Amazon TaxOnline Media Daily, Wendy Davis - Monday, October 21, 2013
In a victory for the Performance Marketing Association, the Illinois Supreme Cou ...