- Is 'Martha Stewart' On The Block, Names Gersh COO
MediaDailyNews, Erik Sass - Wednesday, May 25, 2011
MSLO is putting out by retaining Blackstone Advisory Partners to "review a ...
- Clairol Styles Free App
Online Media Daily, - Wednesday, May 25, 2011
The Daily Haircast, a free app sponsored by Clairol Perfect10, can ...
- Multifaceted: The New Face Of Multicultural
Marketing Daily, Melissa Lavigne-Delville - Monday, May 23, 2011
To truly connect with this consumer, marketers must look beyond the cens ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- CW Kicks Off 4 New Shows, Reaches Beyond Core Demo
MediaDailyNews, Wayne Friedman - Thursday, May 19, 2011
Looking to add some new viewers beyond its core young women crow ...
- Applebee's Helps Women Get Together
Marketing Daily, - Monday, May 9, 2011
Applebee's has launched a customized invitation app on its Facebook page, design ...
- CEO Norman Exits OWN, Liguori Takes Over For Now
MediaDailyNews, David Goetzl - Friday, May 6, 2011
Christina Norman, the former MTV Networks executive who led the launch ...
- Women Bloggers Studied As Sponsored Conversations Start
Online Media Daily, - Thursday, May 5, 2011
More than 90% of women bloggers are eager to partner with advertiser ...
- 5min Media Strikes Syndication Deal With Sugar Inc.
Online Media Daily, Mark Walsh - Wednesday, April 20, 2011
Highlighting parent AOL's broader push toward lifestyle and women's content, video-sharing si ...
- A Day In The Life Of Barbara Baby Boomer
Engage:Boomers, Nancy Shonka Padberg - Monday, April 18, 2011
Barbara, the marketing executive, woke up at 5:30 a.m., grabbed a banan ...
- 7 Things You Need To Know About Millennial Women
Engage:Millennials, Sharalyn Hartwell - Friday, April 15, 2011
Generation Y has moved well beyond the latest buzz word to ...
- Shocker: Women Use Photos to Get Attention on Facebook
The Social Graf, Erik Sass - Wednesday, April 13, 2011
Stop the presses and hold the phone, everyone: a new study author ...
- Dodge Product Integration Online Targets Moms
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
Chrysler LLC's Dodge division, which recently launched a promotion for the g ...
- U by Kotex To Let Consumers Design Next Line
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tel ...
- Philly Launches 2nd 'Real Women' Season
Marketing Daily, - Monday, April 4, 2011
Kraft's Philadelphia Cream Cheese will continue its partnership with Paula Deen Enterprise ...
- Brands That Dangle Fame Win Women Over
Marketing Daily, Sarah Mahoney - Friday, April 1, 2011
When it comes to brands that build buzz with women, NBCU's Bra ...
- Women Find Facebook Friends Annoying
The Social Graf, Erik Sass - Thursday, March 31, 2011
Gender stereotypes are great for stirring the pot, and this opportunity ...
- Advertising To Women/Moms -- A Brief History
Engage:Moms, Mary Kay Modaffari - Wednesday, March 30, 2011
With March being Women's History Month, sharing a retrospective on how advertisi ...
- SheKnows Launches Social Media Platform, Dares
Online Media Daily, Gavin O'Malley - Monday, March 28, 2011
Women's media network SheKnows is expected to debut a new social med ...
- Study: Female Investors Need Personal Interaction
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2011
According to Mintel's data, 39% of female investors say their primary sour ...
- Hallmark Channels Positioned Under Crown Media Networks
MediaDailyNews, Fern Siegel - Wednesday, March 23, 2011
Hallmark Channel's corporate parent has announced a new name -- Crown Med ...
- WSJ.com Winning Formula: Target Female Readers
MediaDailyNews, Erik Sass - Monday, March 21, 2011
Anyone who has read The Wall Street Journal regularly over the yea ...
- What TED Can Teach Us About Marketing To Women
Engage:Boomers, Stephen Reily - Monday, March 21, 2011
I recently attended the annual TED Conference, which gathers attendees each ye ...
- Lauder Launches Idealist With Multi-Ethnic Models
Marketing Daily, Sarah Mahoney - Sunday, March 20, 2011
Estée Lauder is launching a new skincare line called Idealist, and ...
- A Bigger-Picture View
Marketing: Green, MJ Jolda - Wednesday, March 16, 2011
I recently moderated a panel sponsored by Women's Network for a Sustainab ...
- Avon, Witherspoon Expand Antiviolence Campaign
Marketing Daily, Sarah Mahoney - Monday, March 7, 2011
As in past years, the campaign will be spearheaded by actress Ree ...
- iVillage Unveils 'App Network'
Online Media Daily, Mark Walsh - Thursday, March 3, 2011
iVillage has app fever. On the heels of launching its "Red Carp ...
- Fisher's GalTime Site Gives Broadcasters Cross-Platform Ad Options
MediaDailyNews, - Wednesday, March 2, 2011
Fisher Communications has launched GalTime in 134 markets around the country, ...
- NBCU Brand Index: Women Love Gender Bender Ads
MediaDailyNews, - Monday, February 28, 2011
According to the January data from Women at NBCU's Brand Power Inde ...
- Unilever Dangles 'Dancing' In Contest For Dove
Marketing Daily, Aaron Baar - Saturday, February 26, 2011
The Dove Close-Up Challenge encourages women to submit a 60-second video explaini ...