Kraft's Philadelphia Cream Cheese will continue its partnership with Paula Deen Enterprises, Digitas and EQAL to launch a second season of "Real Women of Philadelphia." The contest and community
encourages women to sumbit videos showing their preparation of recipes.
The first season generated more than 1.3 million visits, 40,000 registered community participants, the sharing of more
than 8,200 recipe videos, and 31.6 million views in under 12 months, according to Kraft.
Over the next eight weeks, women can submit videos relating to a contest theme of the week
(appetizers, etc.) for a chance to participate in a cook-off and win $25,000.