- Why L'Oreal Paris Tweeked Its Iconic Tagline
MAD, Larissa Faw - Wednesday, June 21, 2017
L'Oreal Paris is raising awareness of its partnership with the Prince's Tru ...
- Why Women Remain Invisible In Most Ads - And What To Do About It
MediaPost Live, Larissa Faw - Thursday, June 22, 2017
There are twice as many male characters in ads than female character ...
- Research: Marketers Oversimplify Complex Womanhood
MediaPost Live, Larissa Faw - Wednesday, June 21, 2017
Today's empowered consumer is forcing marketers and the content they are creati ...
- Adland's Diversity Problem Revisited At Cannes (Again)
MAD, Larissa Faw - Monday, June 19, 2017
"Let's stop talking about it and start doing something about it," WPP ...
- Conquering Cannes: You Go Girl!
Mediapsssst, Richard Whitman - Monday, June 19, 2017
"Fearless Girl" is killin' it at Cannes. Wait'll you read how ma ...
- 'Rolling Stone' Settles With University Of Va. Over Defamation Case
Publishers Daily, Sara Guaglione - Wednesday, June 14, 2017
The magazine, owned by parent company Wenner Media, agreed to pay $1. ...
- EOS Seeks To Soothe Women's Shaving Anxiety
Marketing Daily, Sarah Mahoney - Tuesday, June 13, 2017
The digital campaign, which includes YouTube and other paid channels, also h ...
- Majority Of ESports Players Are Female
Around the Net In MAD London, Sean Hargrave - Monday, June 12, 2017
A challenge to your preconceptions around eGaming comes from a report ...
- Women Of Email Fights For Gender Equality
Email Marketing Daily, Jess Nelson - Monday, June 5, 2017
Women of Email, a professional association promoting female leadership in email marketin ...
- 'Cosmopolitan' Debuts Web Series 'TEMP(orary)'
Publishers Daily, Sara Guaglione - Monday, June 5, 2017
The new, four-part scripted comedy tells the story of millennial women, S ...
- Marketing To Boomer Women: Adding A Complementary Treatment
Engage:Boomers, Jim Gilmartin - Monday, June 5, 2017
One of my favorite authors and presenters on marketing to women ...
- 'Like A Girl' Campaign, European Soccer Style
MAD, Larissa Faw - Wednesday, May 31, 2017
The Union of European Football Associations (UEFA), with support from its ...
- The Gender Gap Widens
Research Brief, Jack Loechner - Tuesday, May 30, 2017
Following a presidential election in which the gender gap was among t ...
- In New Campaign, Everlast Says Female Athletes Don't Get The Recognition They Deserve
Mediapsssst, Richard Whitman - Wednesday, May 24, 2017
Huh, no kidding? Geez Everlast, you've been around for more than 1 ...
- 'Women's Running' New EIC Warren To Expand Social Media, Branding Opportunities
Publishers Daily, Sara Guaglione - Wednesday, May 24, 2017
Warren wants to incorporate more cobranding and partnership opportunities across different channe ...
- Research Leads Coravin Down New Path To Customers
Marketing Daily, Nina Lentini - Monday, May 22, 2017
With a new focus on casual wine enthusiasts, primarily made up ...
- Astronauts Wanted Searching The Talent Space
Around the Net in Video, P.J. Bednarski - Thursday, May 11, 2017
Astronauts Wanted, the new digital production company started by Sony and form ...
- Carhartt, Hallmark, Skittles Launch Odes To Mom
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2017
The ad, which the company created in-house, is scheduled to run ...
- Coach Bids For 20-Somethings With $2.4 Billion Kate Spade Buy
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 9, 2017
As part of its ongoing strategy to stay relevant to a n ...
- YouTube's Wojcicki Doesn't Pardon The Interruption
Around the Net in Video, P.J. Bednarski - Friday, May 5, 2017
In a CNN interview, YouTube CEO Susan Wojcicki says women and minoriti ...
- Pop Sugar Is Expanding To Long Form
Around the Net in Video, P.J. Bednarski - Thursday, May 4, 2017
With 3.1 billlion monthly views online Pop Sugar thinks bigger. It wan ...
- Unilever's Brooke Bond Red Tea Campaigns For Women's Equality
MAD, Larissa Faw - Wednesday, May 3, 2017
Unilever's Brooke Bond Red Label Tea wants to empower Arab women throu ...
- UPDATE: Refinery29; A NewFront Presentation, A Manifesto
VidBlog, P.J. Bednarski - Thursday, May 4, 2017
More than the other NewFront presenters I've seen so far, Refinery29 see ...
- Philosophy's New Mental Health Push: 'How Are You, Really?'
Marketing Daily, Sarah Mahoney - Tuesday, May 2, 2017
A new PSA from Philosophy, the Coty-owned cosmetics brand, may signal ...
- Y&R Takes A Page From McCann's 'Fearless Girl' Playbook to Celebrate Notable Women With Augmented Reality App
Mediapsssst, Richard Whitman - Tuesday, May 2, 2017
This week Y&R New York unveiled The Whole Story Project, a proje ...
- Ad Woman Pens Open Letter to Ad Men Telling Them What They Need To Do To Make Life Better For Women
Mediapsssst, Richard Whitman - Monday, May 1, 2017
In the Huffington Post, Barker EVP and Creative Director Sandi Harari h ...
- Image Makeover: 'Charging Bull,' 'Fearless Girl' Should Coexist, Not Battle
MediaDailyNews, Jill Brooke - Monday, May 1, 2017
Is the iconic "Charging Bull" sculpture unfairly being portrayed as a villa ...
- 'Elite Daily' Axes 47 Staffers After Bustle Acquisition
Publishers Daily, Sara Guaglione - Friday, April 28, 2017
Media company sales and changes of ownership usually result in staff cut ...
- BET Teams With Stars For Late-Night Shows, Rebrands Centric
Television News Daily, Adam Buckman - Friday, April 28, 2017
BET's production plans will amount to "47% more original programming hours th ...
- Cosomopolitan.com Launches Wedding Hub
Publishers Daily, Sara Guaglione - Monday, April 24, 2017
Cosmopolitan.com launched a Wedding hub to house its bridal-themed content, including weddi ...