- Start-ups See Rise In Female Founders
Around the Net In Media, Gavin O'Malley - Wednesday, May 27, 2015
From 2009 to 2014, the number of technology start-ups with at lea ...
- Kelley O'Hara Is Latest 'Built With Chocolate Milk' Sports Star
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2015
The TV creative and videos, including behind-the-scenes footage, are being featured ...
- Dressbarn Parent Ascena Dons Ann Taylor For $2.1 Billion
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 19, 2015
After months of rumors that its parent company - Ann Inc. ...
- 'Pitch Perfect 2' Hits Right Note With Young Female Audience
Marketing Daily - Top of the News, Thom Forbes - Monday, May 18, 2015
Universal's "Pitch Perfect 2," directed by Elizabeth Banks, not only made mo ...
- 'Mad Men' Accurately Portrays Sexism In The '60s
MediaDailyNews, Phyllis Fine - Thursday, May 14, 2015
Grappling with the eternal question of how accurate "Mad Men" has be ...
- NEW! Nike Women Battle Inner Thoughts And Are #BetterForIt
Out to Launch, Amy Corr - Tuesday, May 12, 2015
We are often our own worst critic, especially when it comes ...
- Kohl's, Target Flex Fitness Flair
Marketing Daily, Sarah Mahoney - Monday, May 4, 2015
Kohl's is rolling out a new partnership with leading yoga brand Gai ...
- To Reach Moms, Dove Pushes Multi-Generational Appeal
Marketing Daily, Sarah Mahoney - Friday, May 1, 2015
Unilever says the campaign came from research that showed that three tim ...
- Ram Back As Official Truck Of The Kentucky Derby
Marketing Daily, Karl Greenberg - Friday, May 1, 2015
One of the two spots for the Fiat Chrysler Automobile U.S. tru ...
- Supercuts Tackles Selfie Phenomenon
Marketing Daily, Aaron Baar - Sunday, May 3, 2015
In this era of selfies, it's important to look your best ...
- What's Wrong With Dove's 'Choose Beautiful' Video Campaign
Marketing Daily, Michael Goefron - Wednesday, April 29, 2015
Hollywood loves a reboot, but the same can't always be said f ...
- Scripps, WPP Invest In Digital Company Refinery29
MediaDailyNews, Wayne Friedman - Tuesday, April 28, 2015
Millennial women-targeted digital media company Refinery29 has taken on some new investme ...
- Female Sports Fans: A Home Run For Sports Brands
Marketing: Sports, Weston Anson, Jemma Samala - Tuesday, April 21, 2015
If sports brands and teams want to win their licensing game, mark ...
- Why Nike Is - Finally - Wooing Weak Women
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2015
"There's a lot of growth potential for Nike in this lifestyle category ...
- Are You Ready To Be Dumped?
Engage:Boomers, Stephen Reily - Monday, April 13, 2015
When marketers are asked how they keep Boomers engaged, those who don ...
- Transgender Show 'New Girls' Is A Walk On The Mild Side
TVBlog, Adam Buckman - Friday, April 10, 2015
Don't expect this new Discovery series called "New Girls on the Bloc ...
- Bauer Launches 'Simple Grace'
MediaDailyNews, Erik Sass - Wednesday, April 8, 2015
Bauer Media Group USA, a magazine publisher best known for salacious celebri ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, April 9, 2015
The emergence of Dove's Choose Beautiful campaign, aiming to prove that beau ...
- Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2015
The ads are just as memorable for what they lack (like t ...
- African American Women Confident, Optimistic, But Have To Play A Role
Marketing Daily, Karl Greenberg - Monday, April 6, 2015
Women face challenges at work, but black women face unique ones: ...
- 'Rolling Stone' Retracts Campus Rape Story
MediaDailyNews, Erik Sass - Monday, April 6, 2015
Another journalistic scandal reached its climax this weekend with Rolling Stone's announceme ...
- Meredith Debuts 'Parents Latina'
MediaDailyNews, Erik Sass - Wednesday, April 1, 2015
Meredith Corp. has launched a new English-language quarterly magazine targeting Hispanic mothe ...
- DJ Lauren Laverne Co-Launches Women's Web Site
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
6 Music presenter Lauren Laverne and former "Cosmopolitan" and "Red" magazine edit ...
- Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, March 30, 2015
"With social media, it's become so much easier to shame brands f ...
- Meredith Taps Martin As Chief Strategy Officer
MediaDailyNews, Fern Siegel - Monday, March 30, 2015
Meredith Corp. has named Kim Martin as its new chief strategy office ...
- British Media Vets Launch Women-Focused Media Start-up, The Pool
Around the Net In Media, Gavin O'Malley - Monday, March 30, 2015
In the UK, former Cosmopolitan editor Sam Baker and BBC radio personali ...
- Viner First Woman To Be 'Guardian' EIC
MediaDailyNews, Erik Sass - Friday, March 20, 2015
Katharine Viner has been appointed the editor in chief of the "Guardia ...
- Men Interrupt Women 33% More Often
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Earlier this week, MediaPost published an
article about Google Chairman Eric Schmidt's continuous interrupti ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Women's Aid Outdoor Campaign Spreads To TV
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2015
The Women's Aid outdoor campaign tackling domestic violence has unveiled a ...