- DDB's New Gender Balance Initiative
MAD, Larissa Faw - Monday, March 9, 2015
The agency is launching the "Better By Half" initiative, a commitment ...
- Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
While the idea may sound similar to others, the effort plays ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- Media Companies Join Women's Day With 'Not There' Campaign
MediaDailyNews, Erik Sass - Monday, March 9, 2015
Over the weekend, a wide range of media companies and advertisers contribut ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, March 10, 2015
Microsoft's latest campaign focused on International Women's Day. Their inspirational "Girls ...
- More Women, Minorities In Fidelity's 'MIllionaires In The Making' Category
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 5, 2015
Chronically underpaid women, take heart. The millionaires-in-the-making include more women and minoriti ...
- Always Releases New #likeagirl Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Always, the P&G-owned feminine care brand, launched the campaign last June wi ...
- Where Are The Women In Ad Tech?
RTBlog, Tyler Loechner - Wednesday, March 4, 2015
Denise Colella, CEO of digital ad tech firm Maxifier, was curious: H ...
- At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
TVBlog, Adam Buckman - Wednesday, March 4, 2015
The once completely male-oriented Spike TV yesterday ballyhooed the growth of i ...
- New Glass Lion Aims To Challenge Glass Ceiling
MAD, Steve McClellan - Monday, March 2, 2015
Cannes Lions is stepping up with a new award that recognizes wo ...
- Men Are Possessive Jerks, And Other Psychological Insights From Social Media
The Social Graf, Erik Sass - Tuesday, March 3, 2015
Social media is yielding real insights into human psychology, according to ...
- Burt's Bees Pretties Up Instagram
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Burt's Bees is looking to pretty up the pouts of its soci ...
- Dove Wants To Drown Out Body-Bashing For The Oscars
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The Academy Awards ... time for us to marvel at the red-carp ...
- Dove Campaigns To Restrain Nasty Tweets Against Women At Oscars
Social Media & Marketing Daily, Gavin O'Malley - Friday, February 20, 2015
On Oscar night, Dove plans to push back against the standard onslaug ...
- Neiman Marcus' CMO Hones Its Digital Edge
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
In recent months, the Dallas-based retailer has begun testing smart "memory mirrors ...
- Got A Quarter-Life Crisis? Origins Cooks Up Campaign That's 100% Millennial
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
What they complained about, he says, is that while they were pa ...
- Helen Mirren Shows Age Spots Who's Boss
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
The ad starts with the actress faux-gracefully accepting a seat offered ...
- Are Women Better Off On Madison Avenue Than In Silicon Valley?
Mediapsssst, Richard Whitman - Sunday, February 8, 2015
Sarah DaVanzo is Chief Cultural Strategy Officer at Omnicom agency Sparks &am ...
- NEWSFLASH! Direct Marketing Agency Now Owned By A Woman!
Mediapsssst, Richard Whitman - Thursday, February 5, 2015
It's really kind of sad that a press release has to ...
- Luxury Through The Eyes Of Affluent Women And Men
Engage:Affluent, Bob Shullman - Wednesday, February 4, 2015
Our previous column, "Luxury Through The Eyes Of The Affluents," focused ...
- Lane Bryant Launches New Activewear Line
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
"We've been dressing her for a long time and taking care ...
- Millennial, Gen X And Boomer Women: Not As Different As You Might Think
Engage:Millennials, Aliza Freud - Friday, January 30, 2015
The great differences between the Millennial, Gen X and Boomer generations a ...
- Super Bowl Tweetup To Call Out Sexist Ads During the Game
Mediapsssst, Richard Whitman - Thursday, January 29, 2015
The 3% Conference founder Kat Gordon is hosting a tweetup during t ...
- Groups Set To Tweet About Gender Equality During Super Bowl Ads
MAD, Larissa Faw - Wednesday, January 28, 2015
The 3% Conference, a movement focused on building a business case f ...
- Will The NFL Ever Shake Its Domestic Violence Image?
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
The National Football League is hoping that a startling new PSA, s ...
- Does Pinterest Really Need More Men?
The Social Graf, Erik Sass - Friday, January 23, 2015
It's common knowledge that Pinterest users are mostly women, and it's convention ...
- Grok, Estroven Get Real In New Menopausal Ad Campaign
MAD, Larissa Faw - Wednesday, January 21, 2015
Independent ad agency Grok is launching a new campaign for Estroven, t ...
- UK's 'Sun' Drops Page 3 Topless Shots
MediaDailyNews, Erik Sass - Tuesday, January 20, 2015
One of the best-known, if not exactly venerable, traditions of British tablo ...
- NEW! Sport England Encourages Women To Embrace Body Jiggle
Out to Launch, Amy Corr - Thursday, January 15, 2015
Sport England, a provider of services and funding to sport in Englan ...
- Social Media Not Stressful, Study Finds
The Social Graf, Erik Sass - Thursday, January 15, 2015
Although plenty of people have opined that social media can be stressf ...