- Silicon Valley's Gender Gap
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 2, 2015
Marissa Mayer has become the poster child for women who make ...
- Osbourne Returns For Campaign Promoting Revamped Atkins Diet
Marketing Daily, Karlene Lukovitz - Monday, December 29, 2014
For 2015, Atkins Nutritionals is sticking with spokesperson Sharon Osbourne in ...
- Young Women's Newsletter TheSkimm Gets $6.25M
Around the Net In Media, Gavin O'Malley - Wednesday, December 17, 2014
TheSkimm an enewsletter for young women, just raised $6.25 million in financi ...
- The New Republic Hit By Mass Resignation, 'Rolling Stone' Retracts Rape Story
MediaDailyNews, Erik Sass - Friday, December 5, 2014
As if all their woes on the business side weren't enough, t ...
- The Game Player Is Not A Bonehead, She Is Your Boss
Marketing Daily, Steve Curran - Wednesday, December 3, 2014
When discussing the marketing potential of games, there is a tendency ...
- Benetton Asks Gen Y To Stop Violence Against Women
Marketing Daily, Sarah Mahoney - Monday, November 24, 2014
In partnership with the United Nations campaign for the Elimination of Violen ...
- Brands are Reaching Women Through Lifestage Segmentation
Research Brief, Jack Loechner - Wednesday, November 19, 2014
According to new research by Harbinger Communications, women are more likely ...
- Accessible Luxury - Making Your Brand Relatable to Affluent Women Today
Engage:Affluent, Joanne McKinney - Wednesday, November 12, 2014
We recently engaged hundreds of affluent women nationwide, in a week-long conversati ...
- Womensforum Serving Up Content Based On Device, Behavior Patterns
VidBlog, P.J. Bednarski - Wednesday, November 5, 2014
Womensforum.com, working with JWPlayer, modified its CMS so that it will ...
- SheKnows Acquires BlogHer
Around the Net In Media, Gavin O'Malley - Tuesday, November 4, 2014
Making one big women's blogging network, SheKnows has acquired BlogHer for a report ...
- Selling T-shirt Feminism: Whose F-Bomb Is It, Anyway?
Mad Blog, - Thursday, October 30, 2014
I've written before about "Fempowerment," the current advertising and marketing trend fill ...
- Say Bye-Bye to Good Ol' Boy Alpha Dogs
Online Media Daily, George Simpson - Thursday, October 30, 2014
Apparently people of the female persuasion are performing far better than m ...
- Martha's Revenues Down As Meredith Takes Over Flagship
MediaDailyNews, Erik Sass - Wednesday, October 29, 2014
Not long after announcing that it would hand over business operations ...
- Project Nunway: Introducing The Newest Trend In Habit-Forming TV
TVBlog, Adam Buckman - Thursday, October 30, 2014
I hereby declare myself the first to recognize the arrival of ...
- Beyonce And Topshop Dance Into Women's Activewear
Marketing Daily, Sarah Mahoney - Monday, October 27, 2014
Queen Bey is the latest big name to jump on the fast-growi ...
- Being The Change, Seeing The Change -- And Not Shutting Up
Mad Blog, - Thursday, October 23, 2014
These days, ad people like to think that things are pretty gender-neutr ...
- Women Click More And Spend More On Mobile, Per Study
SearchBlog, Laurie Sullivan - Friday, October 24, 2014
Who clicks through more ads on a device running Google's Android ...
- Poached Eggs And The New Corporate Toast
Mad Blog, - Thursday, October 16, 2014
Earlier in the week, Apple and Facebook each revealed a new pe ...
- Katie Holmes Asks For #YourBestBeautiful In New Olay Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2014
Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smi ...
- Nadella Still Cleaning Up "Karma" Comment
Around the Net In Media, Gavin O'Malley - Thursday, October 16, 2014
Microsoft CEO Satya Nadella is still mending fences a week after suggesti ...
- Women Have Growing Influence On Alcoholic Beverage Trends
Marketing Daily, Karlene Lukovitz - Wednesday, October 15, 2014
"We find women are increasing their knowledge of adult beverages, open ...
- Do You Read Restaurant Menus In The Bathroom?
Engage:Boomers, Stephen Reily - Monday, October 13, 2014
The great thing about asking consumers questions is that you always lea ...
- The Empowered African-American Woman
Research Brief, Jack Loechner - Monday, October 13, 2014
According to Nielsen, the African-American woman is a trendsetter, a social mave ...
- Microsoft CEO Offers Mea Culpa To Industry Women
Around the Net In Media, Gavin O'Malley - Friday, October 10, 2014
Rather than ask for a raise, women in tech industries should re ...
- Social Media Discourages Girls from Playing Sports
The Social Graf, Erik Sass - Tuesday, October 7, 2014
Body image issues associated with social media discourage adolescent girls from engagi ...
- The Power Of Women
Engage:Boomers, Jim Gilmartin - Monday, October 6, 2014
As women work later into life and control more financial assets mo ...
- Lionsgate, Facebook Plan 'Twilight' Campaign For Filmmakers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 1, 2014
In partnership with the Women In Film organization and crowdsourcing platform Tonga ...
- Best Buy Taps Designers For Exclusive Accessories
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2014
The Minneapolis-based Best Buy, which introduced a line of Kate Spade exclusiv ...
- Women 50 And Over Are Not Your Parent's Boomers
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2014
First off, women born between 1946 and 1964 disagree that they a ...
- Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
After constant efforts from beauty companies to strike viral gold with you ...