- Stonyfield Petite Creme Seduces: 'Cheat on Greek'
Marketing Daily, Karlene Lukovitz - Wednesday, September 10, 2014
While Stonyfield, the U.S.'s largest organic yogurt brand, has its own Gre ...
- Mazola, WomensForum Partner On Recipe Tool
Marketing Daily, Karlene Lukovitz - Monday, September 8, 2014
The tool, dubbed "Pantry Pal," offers quick recipes for tasty, healthy, low-cholester ...
- Scharffen Berger Digital Billboards Feature Selfies
Marketing Daily, Karlene Lukovitz - Thursday, September 4, 2014
The campaign includes creative executions produced by San Francisco agency Camp ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Who Are The Drivers Of Prestige Skincare?
Engage:Affluent, Brittany Barnic - Wednesday, September 3, 2014
By this point, as the summer winds down, we have likely re ...
- Under Armour Lands Gisele For Women's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2014
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen sa ...
- For Ck one, Snapchat, Tumblr Key To Gen Y Hearts
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2014
The Ck one brand -- which celebrates its 20th anniversary this ye ...
- The 'G' Word
Engage:Teens, Melanie Shreffler - Thursday, August 21, 2014
The term feminism may be out of fashion with teen girls, b ...
- With Kitchen, Lush Expands Its Digital Reach
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2014
Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily ...
- Lip Cosmetics Leap With Glossy Sales
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip produ ...
- BlogHer: 10 Years Later
Engage:Moms, Stephanie Azzarone - Tuesday, August 12, 2014
In late July, I attended the 10th anniversary celebration of BlogHer, t ...
- Snapchat Fans More Likely Influenced By Social Media Friends
SearchBlog, Laurie Sullivan - Tuesday, August 12, 2014
No doubt about it -- Snapchat continues to gain fans who admitted ...
- If The Boomerang Kid Never Leaves, Is The Parent Ever An Empty Nester?
Engage:Boomers, Stephen Reily - Monday, August 11, 2014
A recent "New York Times" story clarified the brave new age ...
- Battered Lululemon Takes A Transitional Pose
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
Looks like the upheaval at Lululemon may be working its way towa ...
- Oxygen's Rebrands: Cabler To Get New Logo, Tagline
MediaDailyNews, Wayne Friedman - Tuesday, July 15, 2014
Making good on its effort to re-brand, NBCUniversal's Oxygen network will lo ...
- What Do Women Want? Well, Cable Study Says They're Less Likely To Be Cord Cutters
Around the Net in Video, P.J. Bednarski - Tuesday, July 8, 2014
Also, young women are consuming more video over mobile devices, but a ...
- Always' 'Like A Girl' Video Sparks Debate
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 3, 2014
It's not without controversy, but a video by filmmaker Lauren Greenfield f ...
- Napgate: Cannes
MediaDailyNews, Kevin Ryan - Monday, June 30, 2014
The media's love affair with sensationalistic nonsense took a turn for t ...
- When Pay Disparity Is Good News
Online Media Daily Europe, Andy Oakes - Friday, June 27, 2014
So, the headline here is really 'Digital Industry still has gender issu ...
- Fueling Gen Y's New Passion For Power Babes
Marketing Daily, Sarah Mahoney - Wednesday, June 25, 2014
Pantene, a brand that deserves plenty of credit for reigniting conversations abo ...
- Millennials And The Purchase Funnel (Cake)
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
Millennials are digital and social, and when they shop it has nothi ...
- Google Wants Women...No, Not In The Creepy Way
MoBlog, Steve Smith - Monday, June 23, 2014
Google has opened a new effort to attract girls to the a ...
- JWT Creates Scholarship To Support Aspiring Female Creatives
MAD, Steve McClellan - Thursday, June 19, 2014
JWT Worldwide has created an international scholarship to assist and promote fema ...
- We Cannes Do It
MediaDailyNews, Erin Hughes - Thursday, June 19, 2014
The common theme of the woman's journey - both in the challeng ...
- NEW! Sorry, Not Sorry: Pantene Encourages Women To Stop Apologizing
Out to Launch, Amy Corr - Wednesday, June 18, 2014
So true. Pantene launched an empowering video to encourage women to st ...
- Australia's 'Fisher' Makes Splash In U.S.
TV Watch, Fern Siegel - Wednesday, June 18, 2014
Australian ABC TV is exporting a smart, sexy, slick mystery series -"Mi ...
- Where To Launch A New Product? Don't Forget Google
Engage:Boomers, Stephen Reily - Monday, June 9, 2014
I recently met with a company launching a new beauty product f ...
- De Beers Turns Camera On Masterful Women
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2014
The De Beers brand, which is a joint venture between the ...
- WE tv Rebrands, Promotes Common Interests
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2014
Cable network WE tv's new branding effort looks to move beyond i ...
- Men Struggling With Place in Home
Research Brief, Jack Loechner - Tuesday, June 3, 2014
According to a new study by Insights in Marketing, while the majori ...