- Coca-Cola Partners With OPI Nail Polish
Marketing Daily, Karlene Lukovitz - Friday, May 30, 2014
The new colors will be available in June at professional salons a ...
- Chico's Ups Digital Investments, Keeps Marketing Flat
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2014
Part of the company's omnichannel initiatives, CEO David F. Dyer says, ...
- WNBA Scores Points In Diversity, Marketing
Marketing: Sports, Barry Janoff - Tuesday, May 27, 2014
While the NBA continues to make news as it decides the fa ...
- Who's Fueling Entrepreneurism In The Age Of Aging?
Engage:Boomers, Susan Sandler - Friday, May 23, 2014
Increasingly, it's Women 50+...and marketers should take note. ...
- Millennial Latinas Are Optimistic And Tweet About It
Marketing Daily, Karl Greenberg - Thursday, May 15, 2014
Stephen Palacios, executive director, head of intercultural practice at global marketing fi ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- Sport England Seeks Creative Agency To Get Women Into Sports
Around the Net In MAD London, Sean Hargrave - Thursday, May 8, 2014
Creative agencies are being approached by Sport England to create a campai ...
- J. Crew, Forever 21 Explore Value Fashion Concepts
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2014
Primark, the fast-fashion chain owned by Associated British Foods and known througho ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape para ...
- Lauder's Clinique Debuts Smart Moisturizer
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Lauder, on strong third-quarter results buoyed by especially good fragrance and skinca ...
- Electronic Gaming Becoming Equal-Op Entertainment
Marketing Daily, Aaron Baar - Friday, April 25, 2014
Women age 18 or older represent a larger portion of the vid ...
- After 131 Years, 'Ladies' Home Journal' Shutters Monthly, Goes Quarterly
MediaDailyNews, Erik Sass - Thursday, April 24, 2014
It's the end of an era: Meredith Corp. announced that "Ladies' Ho ...
- Marketers Failing To Connect With Mums
Around the Net In MAD London, Sean Hargrave - Wednesday, April 23, 2014
One in five mums do not relate to how they're represented ...
- Cetaphil Launches 'Gentle Power' Effort To Consumers
Marketing Daily, Nina Lentini - Tuesday, April 22, 2014
The campaign includes traditional media, social media, ecommerce, and media planning. ...
- Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the S ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- JCPenney Gets Physical With Elle Macpherson's Undies
Marketing Daily, Sarah Mahoney - Wednesday, April 9, 2014
The retailer is beefing up the physical shopping experience for intimate appare ...
- Bounce TV To Launch 2 Digital Networks
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2014
More TV network launches are coming -- thanks to the still evolvi ...
- Entravision Relaunches Todobebe For Hispanic Moms
MediaDailyNews, Erik Sass - Wednesday, April 2, 2014
Entravision Communications, which already owns a number of Spanish-language TV and rad ...
- Is Yahoo Shuttering Shine?
Around the Net In Media, Gavin O'Malley - Tuesday, April 1, 2014
Once thought to be a safe bet for Web publishers, women’s sit ...
- Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want
MediaDailyNews, Samantha Skey - Thursday, March 20, 2014
Ban Bossy garnered widespread awareness within a week's time. In this sens ...
- Anti-Aging Products Tops In N.Y., Boston, And Philly
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2014
A report from NPD Group says sales of prestige anti-aging creams ...
- Lipton Wins Big At Academy Awards
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
"If this year's winner proves anything, it's never underestimate the drawing pow ...
- Women Show Off Their 'No Nonsense' Attitudes
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
When it comes to balancing priorities in their lives, women are confide ...
- Women In Tech Get Support From Google #40Forward
SearchBlog, Laurie Sullivan - Tuesday, March 4, 2014
Women might rule when it comes to shopping, but they also ki ...
- African-Americans Seek Authenticity In Ads
Marketing Daily, Karl Greenberg - Saturday, March 1, 2014
Michelle Ebanks, president of Essence Communications, Inc. tells "Marketing Daily" that Nyong'o ...
- Sprint Sponsors Online 'Framily' Oscar Party
Marketing Daily, Aaron Baar - Thursday, February 27, 2014
"People who watch the Oscars want to be a part of t ...
- Millennials Influenced By Peers; Women Share More
Research Brief, Jack Loechner - Wednesday, February 26, 2014
According to a January 2014 Harris Poll for The Webby Awards, a ...
- JCPenney To Break New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, February 24, 2014
JCPenney is again using the Academy Awards to introduce a new spri ...
- Women Dominate Mobile Gaming Space
Marketing Daily, Aaron Baar - Tuesday, February 25, 2014
"As mobile gaming expands with increased smartphone and tablet penetration, we're seei ...