- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- Keiler Names Taylor President, CEO
MediaDailyNews, Fern Siegel - Thursday, October 20, 2011
Keiler has named Lynn Taylor as president and chief executive officer. T ...
- GSN Names New Programming EVP
MediaDailyNews, David Goetzl - Wednesday, October 19, 2011
The Game Show Network, which prefers to be known as GSN, continu ...
- Tools, Soda, Insurance Look To Emerging Markets
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Executives from Pepsi, Black & Decker, and Travelers held forth about marketi ...
- Rosie, Oprah Debut OWN Shows
MediaDailyNews, - Thursday, October 6, 2011
The premiere episodes of the new OWN series "The Rosie Show" wi ...
- Yoplait, Lauder, Macy's, Kohl's Expand Pinkthink
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
October is, of course, Breast Cancer Awareness Month. But since its beginni ...
- Coca-Cola, UN Team On Women's Empowerment
Marketing Daily, - Wednesday, September 28, 2011
The Coca-Cola Company is partnering on a global basis with United Nations ...
- Q&A: Under Armour Woos Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, September 26, 2011
It's no secret that Under Armour is gunning for Nike, nor th ...
- Sharpie Invites Celebs, Fans To 'Ink It Pink'
Marketing Daily, Tanya Gazdik - Monday, September 26, 2011
"While woman are a primary purchaser, that's only one part of t ...
- Talk To Me: Women Top Men As Social Media Communicators
Online Media Daily, Gavin O'Malley - Thursday, September 22, 2011
According to a new study from Harris Interactive among online adults, 6 ...
- What Jane Fonda Means If You Market To Boomers
Engage:Boomers, Stephen Reily - Monday, September 19, 2011
Fonda's recently published memoir, Prime Time: Love, health, sex, fitness, friendship, spir ...
- NFL Launches Campaign For Women's Accessories
Marketing Daily, - Thursday, September 15, 2011
The NFL is launching an ad campaign to tout its branded appar ...
- Walmart To Announce Plans To Focus On Women
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 15, 2011
Walmart wants to help women-owned businesses and women workers, so it say ...
- Facebook is #1 Android App for Women
The Social Graf, Erik Sass - Wednesday, September 14, 2011
"Women be [accessin' Facebook via mobile devices]," if I may paraphrase Sinb ...
- NFL Launches Women's Apparel
Marketing Daily, - Friday, September 9, 2011
The National Football League, recognizing that women make up about 44% ...
- Women's Anxiety At 'Unprecedented' Levels
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
Some 57% of the women included in the survey say managing househo ...
- Darby To Oversee Martha Stewart TV Shows
MediaDailyNews, Wayne Friedman - Tuesday, September 6, 2011
Former Weather Channel and Viacom executive Geoffrey Darby is now general manag ...
- Lane Bryant Unleashes 'Tighter Tummy Tech'
Marketing Daily, Sarah Mahoney - Friday, September 2, 2011
The company is celebrating the effort with a cocktail event on Septemb ...
- Bali's 'Live Beautifully Daily' Launches
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
Bali Intimates is kicking off the latest in its efforts to li ...
- Yahoo To Launch Women's Programming Lineup
Online Media Daily, Mark Walsh - Tuesday, August 30, 2011
Yahoo plans to debut a slate of original programming in October gear ...
- NBC's 'Whitney' Counsels Talk As 'Punishment'
TV Watch, Wayne Friedman - Tuesday, August 30, 2011
The new ads for NBC's upcoming talk show "Whitney" advise women ...
- YuMe Net: CPG Top Advertiser, Most Target Females
Online Media Daily, Gavin O'Malley - Friday, August 26, 2011
Among all video advertisers, the consumer packaged-goods category remained the top spend ...
- Older Users Get Into Social-Networking Groove
Online Media Daily, Mark Walsh - Friday, August 26, 2011
For the first time, half of adult Americans are using social-networking site ...
- Sunoco CEO, First Woman To Run Oil Major, Among Most Powerful Women
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Sunoco CEO Lynn Laverty Elsenhans, who became Sunoco CEO in 2008, h ...
- Female Disc Jockeys New 'Real Beauty' Faces Of Dove
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Dove's "real beauty" commercials became famous by showing models who weren't. N ...
- Packaging For Women Is Different
Marketing Daily, Terri Goldstein - Friday, August 26, 2011
Remember that for centuries women have responded to romance, flowers and chocolat ...
- Female Buzz! Barbie, Kotex ... Harley Davidson?
Marketing Daily, Nina Lentini - Wednesday, August 24, 2011
What brings them together? Among other things, risk-taking, category redefinition, social med ...
- Boost Mobile Gets WNBA Jersey, Arena Display
Marketing Daily, Nina Lentini - Monday, August 22, 2011
Dave Mellin, communications manager of sponsorships for the brand, tells
Marketing Daily- Sutter Home Wine Supports Breast Cancer Research
Marketing Daily, Tanya Gazdik - Friday, August 12, 2011
"Women are the largest demographic within our social media sites," Megan Steff ...
- Jimmy Dean, Hillshire Expand Social Media Outreach
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2011
The brands, making their second appearance at the show, were diamond (highest-leve ...