- Engaging Affluent Chinese Through Beauty Products
Engage:Affluent, Patricia Pao - Wednesday, February 1, 2012
For affluent Chinese customers, Beauty is the portal into luxury goods. Th ...
- Digital Magazines Popular, Men Hold Edge
Online Media Daily, Erik Sass - Monday, January 30, 2012
While more than half of both male and female tablet owners a ...
- Pantene Signs 11 Well-tressed Olympians
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
In the U.S., TV and print ads will rely heavily on swimm ...
- Women Influencing More Purchase Decisions
Marketing Daily, Aaron Baar - Tuesday, January 24, 2012
"A lot of outside forces have magnified their role and how they' ...
- Report: Women Purchase More CE Products, Watch More TV Online Than Men
VidBlog, Daisy Whitney - Tuesday, January 17, 2012
The last few days have yielded some eye-popping online video stats fr ...
- Women More Into Connectivity Than Men
Marketing Daily, Aaron Baar - Friday, January 13, 2012
Men may (want to) control the remote, but women are the k ...
- Procter & Gamble Brings Back "Thank You Mom"
Raw, Karl Greenberg - Friday, January 13, 2012
Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Tha ...
- The Most Powerful Gender
Engage:Boomers, Jim Gilmartin - Tuesday, January 3, 2012
According to a new Nielsen study, "Women of Tomorrow: U.S. Multicultural Insights ...
- Auctionomics: Women Want To Sell Their Stuff
Marketing Daily, Sarah Mahoney - Monday, January 2, 2012
Now that women have unwrapped their new iPhones or cashmere sweaters, they' ...
- Women's Expectations Don't Equal Their Motivations
Marketing Daily, Karl Greenberg - Wednesday, December 28, 2011
There are more women motivated to have balance in life and ...
- Social Media Can Empower Arab Women
The Social Graf, Erik Sass - Tuesday, December 27, 2011
The huge upheavals which toppled tyrants across the Middle East are ju ...
- What Do Women (And Men) Want?
Marketing: Causes, David Hessekiel - Monday, December 12, 2011
Sigmund Freud, the father of psychoanalysis, is famous for having asked t ...
- 'Ricki Lake' Talker Clears 80% Of U.S.
MediaDailyNews, Fern Siegel - Friday, December 9, 2011
"The Ricki Lake Show," the new syndicated talk show, is sold ...
- Cox Forms Red Carpet Media
Online Media Daily, Mark Walsh - Tuesday, December 6, 2011
With the film awards season kicking off, Cox Digital Solutions Tuesday roll ...
- TrueCar.com Gets Into Women's Auto Racing
Marketing Daily, Karl Greenberg - Friday, December 2, 2011
Online auto marketplace TrueCar, Inc., has launched a multi-year commitment to suppo ...
- Today's Women: Power, Yet Expectations
Marketing Daily, Kathy Oneto - Friday, December 2, 2011
What marketers can learn about three generations of women and how ...
- High-End Cosmetics Continue To Gain
Marketing Daily, Sarah Mahoney - Thursday, December 1, 2011
Women may be worried about the economy, but they are certainly splurgi ...
- Women Power
Research Brief, Jack Loechner - Thursday, November 24, 2011
According to a new study, "Women of Tomorrow: U.S. Multicultural Insights," Wom ...
- Online Spending Up 14% So Far; Women Rule
Marketing Daily, Sarah Mahoney - Wednesday, November 23, 2011
A new study just out from Boston Consulting Group reports that 9 ...
- WEtv OKs Series On Gospel Duo
MediaDailyNews, Fern Siegel - Monday, November 21, 2011
WE tv has greenlit an eight-episode, one-hour original series focused on Eri ...
- Omnicom Acquires PR Shop Marina Maher Communications
Raw, Steve McClellan - Wednesday, November 16, 2011
Omnicom Group confirmed today that it has purchased Marina Maher Communications (MMC ...
- Disney Online Acquires Blog Network Babble Media
Online Media Daily, Gavin O'Malley - Monday, November 14, 2011
Diving deeper into the mommy market, Disney Online just acquired blog netwo ...
- Jenny Drops 'Craig,' Hires Mariah Carey
Marketing Daily, Karl Greenberg - Wednesday, November 9, 2011
The Four Seasons on 57th Street in New York became Carlsbad, Calif ...
- Nickelodeon To Debut NickMom
MediaDailyNews, Wayne Friedman - Wednesday, November 9, 2011
Looking to expand its array of kids-related TV programming assets, Nickelodeon wi ...
- The Limited Launches Plus-Sized Line
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
The Limited has launched Eloquii, a brand designed and marketed exclusively ...
- L'Eggs Gives New Legs To Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Pantyhose sales have been dropping for 15 years, thanks to leg tanne ...
- The Three Screens Of Eve
Marketing Daily, Ayesha Mathews-Wadhwa - Saturday, November 5, 2011
Designing online for women is different. ...
- Hulu Plus Teams WIth CW
Online Media Daily, Gavin O'Malley - Friday, October 28, 2011
Gearing up for the future -- and perhaps an IPO -- Hu ...
- Women 'Like' CPG On Facebook
Online Media Daily, Mark Walsh - Tuesday, October 25, 2011
Women account for 65% of CPG "Likes," while they make up 5 ...
- Women's Voices Are Better
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
From GPS devices to voicemail boxes, most computerized voices are female. T ...