- Roberts Hosts ESPN's Lexus 'Game'
MediaDailyNews, David Goetzl - Monday, May 14, 2012
Robin Roberts is returning to "SportsCenter." The former anchor will conduct intervie ...
- Digitas And Yahoo: When The Big Boys Notice Boomers
Engage:Boomers, Stephen Reily - Monday, May 14, 2012
With all due respect to the readers of this blog, those ...
- Kotex Natural Balance Takes On Cliches
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. T ...
- Intercept and Incentivize: Following The Mobile Shopper
Mobile Insider, Steve Smith - Tuesday, May 8, 2012
Women are among the most informed and active mobile shoppers. According ...
- Lifetime Changes Tag, Graphics To Augment Content Revamps
MediaDailyNews, Wayne Friedman - Wednesday, May 2, 2012
Looking to further transform itself into a sleeker, perhaps more urbane women-target ...
- Pretzel Crisps Jumps On Branded Video
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2012
The videos target Pretzel Crisps' core consumer base -- women 25 ...
- Honda Steers 'Power Of IX'
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Honda has inked a deal with ESPN to back a multiplatform initiati ...
- TrueCar.com Spotlights Female Auto Racers
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
Internet consumer auto pricing and research company TrueCar, Inc. is reaching o ...
- Oxygen Doubles Original Shows, Gets 'Confidential'
MediaDailyNews, David Goetzl - Wednesday, April 25, 2012
Oxygen says it will boost its original programming offerings by 50% a ...
- Trop50 Extends Products -- And 'Girlfriends' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
PepsiCo continues to build on the impressive success of its half-the-calories juic ...
- NBCU Forms Style Media To Embrace Content, Products
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
In a similar move to one of its sister cable network group ...
- The Right Word To Describe Work For Boomers? Try 'Work'
Engage:Boomers, Stephen Reily - Monday, April 9, 2012
In a recent survey, we asked Baby Boomer women about their jo ...
- Marketers Can Capitalize On Women's Social Media Engagement
Online Media Daily, Steve McClellan - Friday, March 23, 2012
Among younger women ages 18 to 29, nearly two-thirds check social med ...
- Do We Need More Women In Technology?
Online Spin, Kaila Colbin - Friday, March 23, 2012
The politically correct answer, obviously, is, "Yes." The statistically correct answer i ...
- OWN Could Lose $143 Million This Year
MediaDailyNews, Wayne Friedman - Wednesday, March 21, 2012
The Oprah Winfrey Network could lose some $143 million by the e ...
- Eco-chic: Celebrating International Women's Day
Marketing: Green, Brigid Milligan - Wednesday, March 21, 2012
This March, the world celebrated International Women's Day, recognizing both the extraordina ...
- Meet The Super Consumers And Influencers
Engage:Boomers, Nancy Shonka Padberg - Monday, March 19, 2012
Have you noticed that women are multi-taskers, run the family social calendar ...
- Blogs Influence Women's Shopping Experience
Online Media Daily, Laurie Sullivan - Wednesday, March 14, 2012
Since women turn to online sources for information during critical times ...
- What Do Boomer Women Want from Cosmetic Companies? Not What They're Selling
Engage:Boomers, Stephen Reily - Monday, March 12, 2012
In our recent survey, Baby Boomer women told us that cosmetic a ...
- Blogs Bigger Than Ever (Among Women)
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 9, 2012
Thought blogs were a fading fad? On the contrary, the category h ...
- Study: Women Are More Digital Than Men
Around the Net In OMD Europe, Nina Lentini - Monday, March 5, 2012
When you think of the typical online user, do you picture so ...
- Which Celebrity Spokespeople Do Ladies Love?
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
A new analysis from Women at NBCU's Brand Power Index reports th ...
- Hotness Comes In One Shape
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
A campaign for Levis Curve ID Jeans says "hotness comes in a ...
- Affluents, Coupons, And The Implications Of A Female-driven Marketplace
Engage:Affluent, Stephen Kraus - Wednesday, February 15, 2012
People are often surprised to learn how frequently Affluent consumers use coupo ...
- Secret Outcast Taps Pulos For Campaign
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
P&G's Secret Outlast Anti-Perspirant and Deodorant brand is partnering with Jenni Pul ...
- Shortening The Distance From The Corner Office To The Stadium Suite
Marketing: Sports, Tony Knopp - Tuesday, February 7, 2012
Women are in the boardroom. The age-old glass ceiling hasn't been complete ...
- From 'Liked' To Loathed, Komen Blinks
Marketing Daily, Sarah Mahoney - Saturday, February 4, 2012
Just days after sparking one of the biggest brouhahas in social medi ...
- Oops! Susan G. Komen Rebranded
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Consultant Kivi Leroux Miller writes in her blog that SGK has n ...
- Q&A: The Limited Cozies Up To Plus-Size Women
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her te ...
- British Groups Warn of Stalking Risk from Social Networks
The Social Graf, Erik Sass - Thursday, February 2, 2012
Social media showcases humanity at its best and its worst, on o ...