- Have We Come A Long Way In Media?
Around the Net In Media, Phyllis Fine - Friday, July 6, 2012
It's a slow news day, which gives us time to read ...
- Some Women Post Friends' Ugly Snaps Online
Around the Net In OMD Europe, Nina Lentini - Monday, July 2, 2012
The report found that the main reason for 'bikini photo sabotage' ...
- Online Retail Sites Draw European Women
Around the Net In OMD Europe, Nina Lentini - Monday, July 2, 2012
Across Europe, 191.5 million females went online during May 2012, representing 48. ...
- Women Be Followin' Brands
The Social Graf, Erik Sass - Friday, June 29, 2012
Women are more likely than men to follow brands on social medi ...
- Campari America's Women & Whiskies Evolves
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
The opportunity is large, as women not only make about 70% ...
- Facebook Names Sandberg To Board
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 26, 2012
Sheryl Sandberg, Facebook’s COO, has been named the first woman to t ...
- Facebook, Finally, Gets A Woman On Its Board
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 26, 2012
From a public relations point of view, the ascendance of Facebook C ...
- Men Side With Reddit; Women Prefer Pinterest
Around the Net In OMD Europe, Nina Lentini - Sunday, June 24, 2012
Social media marketers may have been aware of some form of preferenc ...
- Boost Mobile Launches WNBA Ad
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Boost Mobile, the first-ever marquee partner of the WNBA, is launching ...
- Brand Marketers Can Help Mothers With 'Moments'
Online Media Daily, Gavin O'Malley - Thursday, June 21, 2012
Representing a challenge for gadget-crazed marketers, their most prized demographic (moms) al ...
- Millennials Consider Mobile The Must-Have Shopping Companion
Engage:Teens, Ethelbert Williams - Thursday, June 21, 2012
"Showrooming" has become common vernacular in the retail environment as consumers tr ...
- Study: Women Crazy for Multi-tasking Makeup
Marketing Daily, Sarah Mahoney - Wednesday, June 20, 2012
Women are craving products that can practically tap dance while singing "A ...
- LUSH Launches Mood-Boosting Color Line
Marketing Daily, Sarah Mahoney - Friday, June 15, 2012
Instead of linking them to seasonal trends, LUSH Cosmetics is marketing th ...
- Women-Only Social Net Launches in Australia
The Social Graf, Erik Sass - Thursday, June 14, 2012
While Pinterest is trying to get more male users on board ...
- The Original Social Network
Engage:Affluent, Scott Marden - Wednesday, June 13, 2012
Advertisers are starting to question the use of social networking sites su ...
- Nike Trumpets Sharapova Triumph
Marketing Daily, Sarah Mahoney - Monday, June 11, 2012
In winning the French Open, the 25-year-old becomes only the sixth wom ...
- Behar To Debut Talk Show For Current TV
MediaDailyNews, Fern Siegel - Monday, June 11, 2012
In September, Emmy winner Joy Behar will host Current TV's new hourlo ...
- Watson To Lead AWNY
MediaDailyNews, Steve McClellan - Monday, June 11, 2012
As it heads towards its 100th anniversary this October, Carol Watson, found ...
- Bras For Boomers -- And Other Lessons In Retail
Engage:Boomers, Stephen Reily - Monday, June 11, 2012
I have to admit that I never thought I'd be writing ...
- WNBA, Marketers Honor 40th Anniversary Of Title IX
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The league is planning a season-long series of events to celebrate t ...
- Marketers Need To Define Mothers In Broader Terms
MediaDailyNews, Mike Bloxham - Wednesday, June 6, 2012
To always and only talk to moms as moms misses the poin ...
- Women More Likely To 'Cheat' Financially
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Gender makes a difference when it comes to financial "infidelity," according ...
- Not-So-Mad Women: IPG Execs Mark AWNY's 100th By Asserting Female Prerogative
MediaDailyNews, Tyler Loechner - Wednesday, May 30, 2012
Celebrating their 100th anniversary, Advertising Women of New York teamed up wi ...
- Women Twice As Dependent On Social Media
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 30, 2012
The study of 2,000 British people as part of a survey commission ...
- Maidenform Uses Augmented Reality To Debut New Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says ...
- Women On Social Media Ideal Targets For Ads, Expert Says
Around the Net In OMD Europe, Nina Lentini - Thursday, May 24, 2012
A marketing expert has identified female Facebook and Twitter fanatics as ide ...
- Sundance, Reeve Foundation Team To Promote 'Push Girls'
MediaDailyNews, Fern Siegel - Wednesday, May 23, 2012
Sundance Channel and the Christopher & Dana Reeve Foundation have formed ...
- Scotti To VP, Biz Affairs, WE tv
MediaDailyNews, Fern Siegel - Tuesday, May 22, 2012
WE tv named Mary Scotti vice president, business affairs, responsible for negotiati ...
- Neuromarketing: How Men's, Women's Brains Differ
Marketing Daily, Sarah Mahoney - Monday, May 21, 2012
The CEO of Nielsen NeuroFocus, a Berkeley, Calif.-based neuroscience research company acquir ...
- Roberts Hosts ESPN's Lexus 'Game'
MediaDailyNews, David Goetzl - Monday, May 14, 2012
Robin Roberts is returning to "SportsCenter." The former anchor will conduct intervie ...