- Jimmy Dean, Hillshire Expand Social Media Outreach
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2011
The brands, making their second appearance at the show, were diamond (highest-leve ...
- Sexist Ads Miss Mark
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Change.org denounces Got Milk's ads targeting men whose female partners have PM ...
- P&G Ties Up One-Year Deal With BlogHer
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Women's media network BlogHer is partnering with Procter & Gamble for ...
- Ricki Lake Slated For 2012 Talk Show
MediaDailyNews, - Monday, August 1, 2011
Ricki Lake is returning to the talk-show couch. Twentieth Television is banki ...
- HuffPo Launches 2 New Sites: Women, Parents
Online Media Daily, Gavin O'Malley - Monday, August 1, 2011
Trying to better target a key demographic, the AOL Huffington Post Med ...
- PepsiCo Ramps Up BlogHer Event Partnership
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
Blogger communities influence millions of women in a credible, community context, a ...
- Summer's Eve Pulls Videos After Criticism
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Summer's Eve pulled three videos off its website and YouTube on Wednesd ...
- Maybelline, Target Give Great Lash A Facelift
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Starting with the basic pink-and-green packaging that has been used since t ...
- Women's Soccer Stars Have Brand Potential
Marketing Daily, Karl Greenberg - Monday, July 25, 2011
Women's Professional Soccer (WPS) stars like Hope Solo and Abby Wambach (w ...
- Secret's 'Mean Stinks' Enlists 'Glee' Star
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2011
Secret consumers will also be able to show support for "Mean Stink ...
- Oprah: Guiding Her Brand Forward
MediaDailyNews, Howard Belk, Nancy Hansell - Friday, July 15, 2011
What's puzzling about OWN's programming is that while fans can recognize wh ...
- Oprah Owns OWN, Becomes CEO
MediaDailyNews, David Goetzl - Wednesday, July 13, 2011
Oprah Winfrey made it clear that once her syndicated show finished, s ...
- Glam Launches Bliss.com, New Health-Focused Vertical
Online Media Daily, Mark Walsh - Thursday, July 14, 2011
Glam Media on Thursday unveiled a third vertical network focused on heal ...
- Kahn Named President of iVillage
Online Media Daily, Mark Walsh - Wednesday, July 13, 2011
Jodi Kahn has been promoted to the newly created position of preside ...
- OWN Goes 'Boss' This Fall
MediaDailyNews, David Goetzl - Tuesday, July 12, 2011
OWN: Oprah Winfrey Network will air repeats of "Undercover Boss" starting th ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- E! Taps Kolb As President
MediaDailyNews, Fern Siegel - Thursday, July 7, 2011
Suzanne Kolb is the new president for E! A former marketing chi ...
- More Is Better, For Some
Research Brief, Jack Loechner - Friday, July 8, 2011
According to a recent study by Kantar Video and Synaptic Digital, m ...
- WNBA President Richie Shows Her Marketing Abilities
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
New WNBA league President Laurel Richie is popular with players. In Decembe ...
- Worldwide Women Are Achievers, Stressed, and Empowered
Research Brief, Jack Loechner - Wednesday, July 6, 2011
According to the Nielsen Women of Tomorrow Study, spanning 21 developed a ...
- Inspiring Brand Loyalty Within Developing India
Marketing Daily, Elle Morris - Tuesday, July 5, 2011
Brands must understand the daily, often pragmatic needs of Indian women a ...
- Women Feel More Stressed Yet More Powerful
Marketing Daily, Sarah Mahoney - Tuesday, June 28, 2011
Nielsen looked at women in 21 countries, and found that almost 8 ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- Summer's Eve Declares 'That's Vaginal!'
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2011
The video features Carlton, a scholarly talking cat, who is on ...
- Men 'Savvier' Networkers Than Women
Online Media Daily, Mark Walsh - Wednesday, June 22, 2011
Per a LinkedIn study, men are savvier networkers than women, judging ...
- Women Remain An Untapped Market
Marketing: Sports, Brian Grey - Tuesday, June 21, 2011
What is missing is more focus on this impressionable young female audien ...
- Magazines Launch Parties To Put Selves, Brands Into Women's Hands
Around the Net In Media, Phyllis Fine - Friday, June 17, 2011
Redbook and Kiwi are just two of several magazines that are looki ...
- Q&A: Differences In Gen Y, Gen X, Boomer Women
Marketing Daily, Sarah Mahoney - Thursday, June 16, 2011
Baby Boomer women are actually less worried about price, and more op ...
- Oprah Wraps TV Show, Laser Focus On OWN
MediaDailyNews, David Goetzl - Thursday, June 16, 2011
Even as OWN: Oprah Winfrey Network has had some bumps getting o ...
- Lam Joins McCann NY As ECD
MediaDailyNews, - Thursday, June 16, 2011
Natalie Lam is joining McCann NY as executive creative director. ...