- Women Spend More On Fragrance, Downscale Nails
Marketing Daily, Sarah Mahoney - Wednesday, June 15, 2011
There are indications women will continue to beef up their beauty ba ...
- Moms Like Ads With Incentive, Earn Best ROI
Online Media Daily, Gavin O'Malley - Wednesday, June 15, 2011
Moms are more likely to search in various lifestyle categories online ...
- What Today's Chief Purchasing Officers Want
Marketing Daily, Maryam Banikarim - Monday, June 13, 2011
Advertisers have the opportunity to redefine the shopping experience for women ...
- Lululemon Reports Sales Up 16% In Q2
Marketing Daily, Sarah Mahoney - Friday, June 10, 2011
Lululemon isn't alone in predicting big sales gains for the $31 billi ...
- Women Love ABC, Network Strong on Dramas, Soaps
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
ABC is a great network for targeting women, notes Horizon Media. It ...
- CW Finishes Upfront In $400-Million+ Range
MediaDailyNews, Wayne Friedman - Tuesday, June 7, 2011
CW completed its upfront sales activity, adding around 10% in total upfro ...
- 'NYT' Names Abramson Editor
MediaDailyNews, Erik Sass - Thursday, June 2, 2011
The New York Times has a new editor, Jill Abramson, who ...
- Finding: 'Sandwich' Women Have 'Can Do' Attitudes
Marketing Daily, Karl Greenberg - Wednesday, June 1, 2011
Women now in their 40's and 50's were really the first ...
- Women's Pay: Equal Or Is Answer Elusive?
Marketing Daily, Vanessa Horwell - Wednesday, June 1, 2011
When International Women's Day rolled around in March, I contemplated the top ...
- HSN Arcade Plays Games With Female Users
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
With a new Web platform, HSN is looking to tap into female ...
- Is 'Martha Stewart' On The Block, Names Gersh COO
MediaDailyNews, Erik Sass - Wednesday, May 25, 2011
MSLO is putting out by retaining Blackstone Advisory Partners to "review a ...
- Clairol Styles Free App
Online Media Daily, - Wednesday, May 25, 2011
The Daily Haircast, a free app sponsored by Clairol Perfect10, can ...
- Multifaceted: The New Face Of Multicultural
Marketing Daily, Melissa Lavigne-Delville - Monday, May 23, 2011
To truly connect with this consumer, marketers must look beyond the cens ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- CW Kicks Off 4 New Shows, Reaches Beyond Core Demo
MediaDailyNews, Wayne Friedman - Thursday, May 19, 2011
Looking to add some new viewers beyond its core young women crow ...
- Applebee's Helps Women Get Together
Marketing Daily, - Monday, May 9, 2011
Applebee's has launched a customized invitation app on its Facebook page, design ...
- CEO Norman Exits OWN, Liguori Takes Over For Now
MediaDailyNews, David Goetzl - Friday, May 6, 2011
Christina Norman, the former MTV Networks executive who led the launch ...
- Women Bloggers Studied As Sponsored Conversations Start
Online Media Daily, - Thursday, May 5, 2011
More than 90% of women bloggers are eager to partner with advertiser ...
- 5min Media Strikes Syndication Deal With Sugar Inc.
Online Media Daily, Mark Walsh - Wednesday, April 20, 2011
Highlighting parent AOL's broader push toward lifestyle and women's content, video-sharing si ...
- A Day In The Life Of Barbara Baby Boomer
Engage:Boomers, Nancy Shonka Padberg - Monday, April 18, 2011
Barbara, the marketing executive, woke up at 5:30 a.m., grabbed a banan ...
- 7 Things You Need To Know About Millennial Women
Engage:Millennials, Sharalyn Hartwell - Friday, April 15, 2011
Generation Y has moved well beyond the latest buzz word to ...
- Shocker: Women Use Photos to Get Attention on Facebook
The Social Graf, Erik Sass - Wednesday, April 13, 2011
Stop the presses and hold the phone, everyone: a new study author ...
- Dodge Product Integration Online Targets Moms
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
Chrysler LLC's Dodge division, which recently launched a promotion for the g ...
- U by Kotex To Let Consumers Design Next Line
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tel ...
- Philly Launches 2nd 'Real Women' Season
Marketing Daily, - Monday, April 4, 2011
Kraft's Philadelphia Cream Cheese will continue its partnership with Paula Deen Enterprise ...
- Brands That Dangle Fame Win Women Over
Marketing Daily, Sarah Mahoney - Friday, April 1, 2011
When it comes to brands that build buzz with women, NBCU's Bra ...
- Women Find Facebook Friends Annoying
The Social Graf, Erik Sass - Thursday, March 31, 2011
Gender stereotypes are great for stirring the pot, and this opportunity ...
- Advertising To Women/Moms -- A Brief History
Engage:Moms, Mary Kay Modaffari - Wednesday, March 30, 2011
With March being Women's History Month, sharing a retrospective on how advertisi ...
- SheKnows Launches Social Media Platform, Dares
Online Media Daily, Gavin O'Malley - Monday, March 28, 2011
Women's media network SheKnows is expected to debut a new social med ...
- Study: Female Investors Need Personal Interaction
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2011
According to Mintel's data, 39% of female investors say their primary sour ...