- Hallmark Channels Positioned Under Crown Media Networks
MediaDailyNews, Fern Siegel - Wednesday, March 23, 2011
Hallmark Channel's corporate parent has announced a new name -- Crown Med ...
- WSJ.com Winning Formula: Target Female Readers
MediaDailyNews, Erik Sass - Monday, March 21, 2011
Anyone who has read The Wall Street Journal regularly over the yea ...
- What TED Can Teach Us About Marketing To Women
Engage:Boomers, Stephen Reily - Monday, March 21, 2011
I recently attended the annual TED Conference, which gathers attendees each ye ...
- Lauder Launches Idealist With Multi-Ethnic Models
Marketing Daily, Sarah Mahoney - Sunday, March 20, 2011
Estée Lauder is launching a new skincare line called Idealist, and ...
- A Bigger-Picture View
Marketing: Green, MJ Jolda - Wednesday, March 16, 2011
I recently moderated a panel sponsored by Women's Network for a Sustainab ...
- Avon, Witherspoon Expand Antiviolence Campaign
Marketing Daily, Sarah Mahoney - Monday, March 7, 2011
As in past years, the campaign will be spearheaded by actress Ree ...
- iVillage Unveils 'App Network'
Online Media Daily, Mark Walsh - Thursday, March 3, 2011
iVillage has app fever. On the heels of launching its "Red Carp ...
- Fisher's GalTime Site Gives Broadcasters Cross-Platform Ad Options
MediaDailyNews, - Wednesday, March 2, 2011
Fisher Communications has launched GalTime in 134 markets around the country, ...
- NBCU Brand Index: Women Love Gender Bender Ads
MediaDailyNews, - Monday, February 28, 2011
According to the January data from Women at NBCU's Brand Power Inde ...
- Unilever Dangles 'Dancing' In Contest For Dove
Marketing Daily, Aaron Baar - Saturday, February 26, 2011
The Dove Close-Up Challenge encourages women to submit a 60-second video explaini ...
- State Farm To Drop LPGA Sponsorship
Marketing Daily, - Friday, February 25, 2011
The 2011 LPGA State Farm Classic June 6-12 will be the la ...
- Kaminkow Named First Female CEO, TracyLocke
MediaDailyNews, Fern Siegel - Wednesday, February 23, 2011
Beth Ann Kaminkow has broken the glass ceiling at TracyLocke, becoming i ...
- Hauser Upped To Digital Prez, Time's SE, Lifestyle Groups
Online Media Daily, Gavin O'Malley - Thursday, February 17, 2011
Fran Hauser has been promoted to president of digital for Time Inc. ...
- CBS' Logan A Profile In Courage
TVBlog, David Goetzl - Wednesday, February 16, 2011
Over the years, CBS reporter Lara Logan has reported from Iraq a ...
- Buzzmedia Gets Frisky, Enlarges Gossip Pool
Online Media Daily, Gavin O'Malley - Friday, February 11, 2011
Expanding its network of niche gossip and entertainment sites -- and ...
- OWN Continues To Drop In Ratings
MediaDailyNews, - Thursday, February 10, 2011
In its fifth full week of programming (1/31-2/6), OWN: The Oprah Winfr ...
- Financial Marketers: Get In Touch With Your Feminine Side
Engage:Boomers, Gordon Plutsky - Thursday, February 10, 2011
It's time for the financial world to start marketing to women ...
- Lincoln MKX Gets Spotlight At 'Essence' Grammy Event
Marketing Daily, - Tuesday, February 8, 2011
Ford's Lincoln division is sponsoring the 2nd Annual Essence Black Women ...
- Building The Oprah Brand On Her OWN
MediaDailyNews, Howard Belk - Monday, February 7, 2011
As hard as it is to believe, people have sharply conflicting vie ...
- Wells Fargo Launches Retirement Site For Women
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2011
Information about the site will appear in lifestyle magazines such as Mor ...
- Study: Women Show Strong Personal Renewal Bent
Marketing Daily, Karlene Lukovitz - Wednesday, February 2, 2011
Given female consumers' more positive overall attitude and focus on self-empowerment, physic ...
- Wedding Central Bows First Special: 'William & Kate'
MediaDailyNews, - Friday, January 28, 2011
Wedding Central today announced the network's firsr original project, the one-hour speci ...
- Top 10 Most-Talked About Brands
Marketing Daily, - Friday, January 28, 2011
After six months, the brands women continue to talk about include: ...
- Healthier Food Ad Messages Generate Big Media Buzz
Marketing Daily, Wayne Friedman - Friday, January 28, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Healthier Food Ad Messages Generate Big Media Buzz
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- AOL Taps Klum To Create Original Video, Blogs For Women
Online Media Daily, Gavin O'Malley - Wednesday, January 26, 2011
No stranger to high-wattage partnerships, AOL has tapped Heidi Klum to co-crea ...
- McD's Recognized For Advancing Women
Marketing Daily, - Tuesday, January 25, 2011
McDonald's, Kaiser Permanente and Time Warner Inc. have been chosen as th ...
- Women Have Different Expectations Using Retail Social Media
Research Brief, Jack Loechner - Tuesday, January 18, 2011
According to a new Empathica study, reported by Richard H. Levey, m ...
- P&G Taps Kim Cattrall For New Campaign
Marketing Daily, Sarah Mahoney - Saturday, January 15, 2011
The addition of Cattrall, 54, best known for portraying aging sex machi ...
- Blogs Drive Beauty Product Purchases
Online Media Daily, Gavin O'Malley - Sunday, January 16, 2011
Despite increasingly close ties between brands and bloggers, many have asked wheth ...