- New Kotex Effort Dangles Undie 'Makeunder'
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
Aida Flick, brand director at Kotex, tells Marketing Daily the effort ...
- P&G To Roll Out Eco-Friendly Packaging For Beauty Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
Procter & Gamble will roll out renewable, sustainable, sugarcane-derived plastic on sele ...
- Penney Hopes To Reel In Frequent Shoppers With 'Fast-Fashion' Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
JC Penney is making a big bet on Mango, a stylish "fast-fashio ...
- Levi's Woos Women With Curves
Marketing Daily, Sarah Mahoney - Monday, August 9, 2010
"Jeans that fit right are like the Holy Grail for women," Ma ...
- Women Shaping Web
Research Brief, Jack Loechner - Thursday, August 5, 2010
According to a comScore study, Women on the Web: How Women a ...
- In 'Mad Men' Era, The Right Bra Meant Everything
Marketing Daily, - Monday, August 2, 2010
The Emmy-winning Bryant will offer fit and styling tips, as well ...
- Cosmetic Companies Post Prettier Profits
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2010
At Avon Products, which hiked its ad spending 19%, second-quarter revenue ro ...
- Coke Partners With WNBA For Parks Program
Marketing Daily, - Thursday, July 29, 2010
Coca-Cola has signed a multiyear marketing partnership with the Womens National Basketba ...
- Study: Men Are From Hulu, Women Are From Facebook
Online Media Daily, Gavin O'Malley - Wednesday, July 28, 2010
Worldwide, who or what has been driving the rapid adoption of soci ...
- Green Baby Products Firm Battles Big Boys Virally
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
Karen Dybis takes a look at how EcoSTORE USA is making ...
- Levi's Chooses Levi's Girl
Marketing Daily, - Monday, July 26, 2010
Smith will get an immersion course in Levi's marketing with a foc ...
- Just An Online Minute... Went To The Working Mother Media Awards Luncheon -- And All I Got Were These Disturbing Human Trafficking Stats
Just An Online Minute, Kelly Samardak - Tuesday, July 27, 2010
You may have noticed that some events inspire me to challenge myse ...
- Enter: The Nueva Latina
Engage:Hispanics, Jim Legg - Thursday, July 22, 2010
Perhaps by simply understanding that she views her success through her o ...
- Stayfree/Carefree/O.b., 'Self' In Lilith Promo
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2010
McNeill-PPC is offering a daily online sweepstakes through July 30 for ...
- 84% Of Moms At Work Spend Between 15 Minutes And An Hour A Day Shopping Online
Research Brief, Jack Loechner - Thursday, July 15, 2010
According to a recent whitepaper, "The Mall Behind the Spreadsheet," from A ...
- 'Rizzoli & Isles' Cops Big Cable Debut
MediaDailyNews, Wayne Friedman - Tuesday, July 13, 2010
TNT's new drama "Rizzoli & Isles" rocketed to eye-popping numbers in i ...
- Avon Buys Direct-Jewelry Seller
Marketing Daily, - Monday, July 12, 2010
Avon Products is buying Silpada Designs, a direct seller of sterling-silver jewelr ...
- Oxygen: 'Love Games' Courts Second Season
MediaDailyNews, - Monday, July 12, 2010
Oxygen Media has OK'd season two of dating series "Love Games: B ...
- You've Come A Long Way, Baby -- Or, Have You?
Engage:Boomers, Anne Mai Bertelsen - Monday, July 12, 2010
With Bureau of Labor Statistics suggesting that Boomer women will continue worki ...
- Sauza Tequila Targets Women Via 'Redbook'
Marketing Daily, Karlene Lukovitz - Friday, July 9, 2010
Aiming to establish itself as women's tequila brand of choice and ...
- Report: Eye Makeup Boosts Cosmetics Growth
Marketing Daily, - Wednesday, July 7, 2010
American women are getting easier on the eyes, with Mintel reporting th ...
- Curves Franchise Loss: Tired Formula, Poor Marketing Or 'Pruning'?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
If you live on the
sweltering East Coast of the U.S ...
- Study: More Than One-Third Of Women 'Addicted' To Facebook
Online Media Daily, Gavin O'Malley - Tuesday, July 6, 2010
How did Facebook so easily survive its most recent privacy backlash? Cha ...
- Sex And Women: A Giant Market Opportunity, Silenced
Engage:Boomers, Stephen Reily - Tuesday, July 6, 2010
Smart marketers (like those at the Vermont Country Store, other women-friendly website ...
- Ads Impact Women Online
Research Brief, Jack Loechner - Monday, July 5, 2010
According to the newly released "What Women Want From the Web Report ...
- Foxwoods Brands Boston Breakers Soccer
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
...
- On Hair: P&G Studies Good Days And Bad
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Procter & Gamble went Frankenstein for Pantene, putting caps on women's hea ...
- Miller Finds Women Often Beat Men As Beer Tasters
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
...
- Young Women Most Optimistic About Recovery
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2010
While Gen Y (especially women), dual-income couples with no kids, and financial ...
- Viewers Wooed By ABC's 'Bachelorette'
MediaDailyNews, Wayne Friedman - Tuesday, June 22, 2010
Closing in on the end of the first month of summer revea ...