- Study: What Women Want (In Online Ads)
Online Media Daily, Gavin O'Malley - Monday, June 21, 2010
What are women planning to do this summer? A full 95% pl ...
- Awww! Meredith Blends Pro-Am Video Into Nutritious, Sponsored Baby Formula
VidBlog, Steve Smith - Tuesday, June 22, 2010
If you surf away from YouTube and click off of the male-18-34-year-o ...
- The Story Of Self-Identity
Marketing Daily, Bob Deutsch - Friday, June 18, 2010
Every product aimed at the Post-1988 female will have to demonstrate ...
- Sony's 'Everything' Targets Women As Potential Gamers
MediaDailyNews, Laurie Sullivan - Thursday, June 17, 2010
Sony spokesperson Kevin Butler, a fictional character created as part of t ...
- FDA Panel Won't Endorse Pill Said To Boost Women's Libido
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
A Food and Drug Administration staff report has recommended against approving ...
- Mintel On Latinas: Not What You Think They Are
Marketing Daily, Karl Greenberg - Wednesday, June 16, 2010
Latinas with household income of between $50,000 and $75,000 have the highe ...
- Police Arrest Two Women Over Ambush Marketing At World Cup
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
South African police yesterday arrested two women they charged with organizing ...
- Survey: High Percentage Of Women Follow Brands Online
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- A Look At The Low-Key Man Behind Victoria's Secret
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
Leslie Wexner's claim to fame and fortune is that he got Americ ...
- Reaching Latinas Through Virtual Goods
Engage:Hispanics, Andiara Petterle - Thursday, June 10, 2010
Since many Latinas are active users of social networks and social game ...
- Klarman Upped To President, Oxygen Media
MediaDailyNews, Fern Siegel - Wednesday, June 9, 2010
Credited with successfully rebranding Oxygen, Jason Klarman has been promoted to presiden ...
- True Value Outlet Gives Execs A Chance To Experiment
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
The intrepid Sandra M. Jones travels to a hardware store in Mou ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- Kraft Also Active On Mayo Front; Launches Sandwich Shop Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Kraft is using celebrities to target women 35 to 54 who a ...
- Lane Bryant Rattles Skeletons In Victoria's Closet
Marketing Daily, Sarah Mahoney - Tuesday, May 25, 2010
Still milking the media buzz created when Fox and ABC initially refus ...
- Playtex Aims To Hook Women With Right Fit
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
The company is also doing social-media elements on Facebook and YouTube, ...
- Ford Touting Mustang's Fuel Efficiency To Younger Target
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Ford's marketing campaign for 2011 Mustangs will target younger buyers and wom ...
- 'Girls' Find Paris Hotels Via Partnership
Marketing Daily, Tanya Gazdik - Wednesday, April 28, 2010
"This creative quiz concept is allowing us to better ensure that o ...
- MSLO 1Q Revs Stabilize, Jazzed By Hallmark Deal
MediaDailyNews, Erik Sass - Wednesday, April 28, 2010
Martha Stewart Living Omnimedia said its publishing division's revenues were basically fl ...
- Everyday Green Living Solutions Help Build Consumer Trust
Marketing: Green, Terri Bennett - Wednesday, April 28, 2010
Consumers will only embrace sustainable solutions that make sense for them bas ...
- Dubuc To Helm Lifetime
MediaDailyNews, Erik Sass - Tuesday, April 27, 2010
Nancy Dubuc, the president and general manager of cable TV's History brand ...
- Just An Online Minute... Burgeoning Women's Networking Event Flings It For Spring At Armani/Ristorante
Just An Online Minute, Kelly Samardak - Thursday, April 22, 2010
Who knew there was a restaurant over Armani? Oh, excuse me, ...
- Study: Women Want Personalized Ads
Marketing Daily, Aaron Baar - Tuesday, April 20, 2010
It's a question men and marketers have been asking since time immemoria ...
- Sponsors Lace Up Shoes for N.Y. Half Marathon
Marketing Daily, - Thursday, April 15, 2010
Lady Speed Stick has signed on as the first-ever presenting sponsor ...
- Kim-Clark Depends On Male/Female Difference
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
"From a campaign perspective the thing we want to have come throu ...
- 'Keeping Up' With Kimberly-Clark's Kotex
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
The effort involving the Kardashians, developed with Web publisher BuzzMedia, includes ...
- Tena Hires 'Grandma Luge' As Spokesperson
Marketing Daily, Tanya Gazdik - Monday, April 12, 2010
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.or ...
- MSN Gets New 'Glo'
Around the Net In Media, Fern Siegel - Wednesday, April 7, 2010
The new "Glo" Web site, a highly stylized women's lifestyle destination th ...
- Women's Pro Soccer Launches Campaign
Marketing Daily, - Tuesday, April 6, 2010
The campaign, via Pereira & O'Dell, also includes TV, social media, o ...
- Annoyed With Retail Service, Women Are Buying Their Clothes Online
Engage:Boomers, Stephen Reily - Monday, April 5, 2010
These women are shopping, but rarely happily, and the suffering U.S. fashi ...