- P&G's Pantene Plans Reality TV-Style Ad
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
Pantene's reality TV-style campaign will center on a real person, chosen throu ...
- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- WEtv Kicks Off Spring Slate
MediaDailyNews, Fern Siegel - Wednesday, March 31, 2010
WE tv reports a strong 2009, delivering its highest-ever prime-time household rati ...
- Disney Signs Deal With Teri Hatcher
Marketing Daily, - Monday, March 29, 2010
DisneyFamily.com has signed a partnership with "Desperate Housewives" moll Teri Hatcher, f ...
- espnW Focuses On Women's Sports
MediaDailyNews, David Goetzl - Monday, March 29, 2010
As Laura Gentile and fellow ESPN executives batted around ideas for pocke ...
- Single Women Get Short Shrift In Ad Campaigns
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
More women are single now than ever. If they get married, it ...
- The Nature Of Belief And Attachment
Marketing Daily, Bob Deutsch - Tuesday, March 23, 2010
Marketing to women is not as easy as "pretty in pink" ...
- Avon Greens Up Its Pink, Unveils Tree Effort
Marketing Daily, Sarah Mahoney - Tuesday, March 16, 2010
"Like all companies getting involved in environmental efforts at this stage ...
- Kotex Makes Fun Of Feminine Care Ads
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2010
Kotex admits that it has been among the advertisers that have be ...
- Looking For The Biggest Emerging Market? Try Women
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 9, 2010
Women's earned income in developing nations is growing at 8.1% compared ...
- Hallmark Channel: 4Q Revs, Subscribers Up, Year Dips
MediaDailyNews, Wayne Friedman - Thursday, March 4, 2010
Crown Media Holdings' Hallmark Channel witnessed a slight gain in advertising revenu ...
- Double Dipping: iVillage Teams With EatingWell
Online Media Daily, Gavin O'Malley - Thursday, March 4, 2010
Expanding its reach into various niches, iVillage has partnered with health a ...
- The Boomer Home In 2010: A Multi-Generational Boarding House
Engage:Boomers, Stephen Reily - Monday, March 1, 2010
The recession is making the empty nest an historical relic, at lea ...
- Women's Clothing's Downward Sales Trend Declines
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
Middle-income women are not only shelling out their dollars for vodka (s ...
- Gaming Grabs Gals
Research Brief, Jack Loechner - Wednesday, February 24, 2010
A study from Q Interactive and Social Media World Forum of mo ...
- Kia Inks Deal With LPGA, Michelle Wie
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
Wie, a Korean American, will be the official golf ambassador and spokespers ...
- Kohl's Antes Up Big For Breast Cancer
Marketing Daily, - Thursday, February 11, 2010
Kohl's says it will donate $7 million over the next three yea ...
- CEO Wong Exits Lifetime
MediaDailyNews, Wayne Friedman - Friday, February 5, 2010
In move long anticipated, Andrea Wong will leave as president/CEO of Lifeti ...
- Women Are The Ultimate Travel Consumers
Engage:Boomers, Stephen Reily - Monday, February 1, 2010
No traveling demographic will grow faster over the next 10 years th ...
- 'Feminized' Japanese Men Boost Kao As Women Pamper Less
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 27, 2010
...
- Footwear Trumps Working Women's Accessories
Marketing Daily, Karl Greenberg - Monday, January 18, 2010
A just-released survey found that shoes and dress boots trump other accessori ...
- Oxygen Debuts 7 New Shows For 2010
MediaDailyNews, Fern Siegel - Monday, January 11, 2010
Oxygen says it has strengthened its development slate for spring 2010. T ...
- Oh the Womanity!
Online Media Daily, Kelly Samardak - Tuesday, January 12, 2010
Last week the Twittersphere (I'm sorry, brain) lathered itself into in ...
- 'When You're A Woman, Happiness Is Just One Purchase Away'
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 31, 2009
That's Sarah Haskins' takeaway after a year of reviewing some of t ...
- Daisy Rock Makes Guitars Just For Girls And Women
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
Remembering how heavy her first guitar was ("and I'm not a litt ...
- DonQ Rum Engages Men Via Women's Advice
Marketing Daily, Karlene Lukovitz - Monday, December 7, 2009
"Instead of being in your face with our brand and products, we' ...
- Women Gain Faith In Themselves
Engage:Boomers, Stephen Reily - Monday, December 7, 2009
If you acknowledge these women's resilience and their ability to grow throu ...
- Women And Healthcare
Engage:Boomers, Robin Raff - Wednesday, November 25, 2009
Clearly, reaching the right decision maker in the right way is critic ...
- Report: Women Are Starting To Buy New Clothes Again
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 25, 2009
...
- Bonnie Fuller Gives Hollywoodlife.com New Life
Online Media Daily, Gavin O'Malley - Tuesday, November 17, 2009
Under the stewardship of industry-lightning rod Bonnie Fuller, HollywoodLife.com relaunched on Tuesd ...