"For the fashion industry, this is a very important sign," says NPD's chief analyst, Marshal Cohen, because women account for more than half of
industry sales. They also are behind the buying decisions for an additional 25% of fashion items, according to NPD. "Without them, a true recovery will not occur," Cohen says.
Sales of dresses rose 2.3%, tights rose 2.4% and bras gained 1.1%, Jones reports. Sales of jeans for both men and women were up 3.5%.