Klarman Upped To President, Oxygen Media

Jason Klarman

Credited with successfully rebranding Oxygen, Jason Klarman has been promoted to president, Oxygen Media, to oversee the women-targeted network. He was previously general manager, joining the company in early 2008.

"Jason has an unparalleled gift for identifying a brand's essence and driving a business from that vantage point," stated Lauren Zalaznick, president, NBC Universal Women & Lifestyle Entertainment Networks, to whom he reports.

Zalaznick credited him with driving "double-digit growth at Oxygen these past two and a half years," as well as an ability to "deliver a message that cuts through the clutter."

In his first year, Klarman introduced the "Live Out Loud" tag; the network also grew across every platform. Nielsen Galaxy Explorer says the cabler rose 119% among women 18-34 and 85% among women 18-49. Plus, 100 new advertisers have partnered with Oxygen since 2008, increasing total revs by 30%.

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Klarman also supervised the launch of OxygenLive, a social-media experience that lets fans interact with a show, such as "Bad Girls Club," while it airs.

Previously, he served as executive vice president, marketing and digital at Bravo. He joined Bravo in 2004 from Trio, the short-lived pop-culture network. Prior to Trio, Klarman was vice president, marketing at Fox News.

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