- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- YouTube Mimics TV, Carries Music Fests
Online Media Daily, - Friday, July 22, 2011
YouTube is adopting the blueprint of traditional TV programmers. The site ...
- Football Season 2011: Social Media Accentuates The Experience
Marketing: Sports, Brian Grey - Tuesday, July 19, 2011
I don't want to be the guy jumping the gun here ...
- Amana Intros An Idea: 'Life. Simplified.'
Marketing Daily, Aaron Baar - Friday, July 15, 2011
The heart of the campaign is an online shopping tool that hel ...
- Carl's Jr. Taps Social Media for Anniversary Efforts
Marketing Daily, - Tuesday, July 12, 2011
CKE Restaurants' Carl's Jr. chain is employing a variety of social med ...
- Wonka Gets YouTubed: Oompa Loompas Overlooked
VidBlog, Steve Smith - Wednesday, July 13, 2011
In addition to trying to demonstrate that the largest video destination ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Google Releases 'Cosmic Panda'
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 11, 2011
Google has released a new YouTube interface it calls "Cosmic Panda." T ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- The Less-Is-More Machine: Google Creates a Branded, Addictive Whatchamacallit
VidBlog, Steve Smith - Monday, July 11, 2011
Veteran PC puzzle gamers may recall a legendary digital time sink entitl ...
- YouTube.com/create To Run HTML Iframe
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 6, 2011
YouTube launched a platform for third-party applications running in HTML iframe. Use ...
- Perrier's "Interactive" Party: Same Crowd, More Sweat
VidBlog, Steve Smith - Wednesday, June 29, 2011
Apparently at its end, the Perrier Le Club campaign online can clai ...
- YouTube Gives 'Design Star' Free Ad Time, Younger Demos
Online Media Daily, Laurie Sullivan - Friday, June 24, 2011
Free time in front of potential customers doesn't happen for advertisers ofte ...
- Warning: Video Time Machine for Web and iPad Will Eat Your Night
VidBlog, Steve Smith - Monday, June 27, 2011
"This is really addicting," I admit to my wife after more th ...
- New Intel Ad Redefines YouTube
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 21, 2011
Intel Asia Pacific has a YouTube video experience called "The Escape." T ...
- Intel Inside...You? "The Escape" Interactive YouTube Thriller Tries Too Hard to Get Into Our Heads
VidBlog, Steve Smith - Monday, June 20, 2011
Late last week, Intel and its agencies Tribal DDB and DDB Ho ...
- YouTube: 70% Opting In To Pre-Rolls
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 13, 2011
Late last year, YouTube debuted TrueView pre-roll ads, which users could sk ...
- State Farm Urges Viewers To 'Get To A Better State'
Marketing Daily, - Monday, June 13, 2011
State Farm is rolling out three new spots today that introduce t ...
- Building the Modern Heartthrob Audience: The Dave Days Story
VidBlog, Steve Smith - Monday, June 13, 2011
Can Justin Bieber strike twice now that every boyish, sexually non-threatening mophe ...
- Perrier Throws User-Driven YouTube Party
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2011
The interactive online experience is an extension of the brand's television campaig ...
- Why Online Businesses Should Avoid Hosting Their Videos On YouTube
Video Insider, Stephen McCluskey - Thursday, June 9, 2011
YouTube is a good way to get started with online video ...
- Microsoft Brings Live TV To Xbox
Online Media Daily, Laurie Sullivan - Monday, June 6, 2011
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Ex ...
- YouTube Adds Share-Friendly Licensing
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 2, 2011
Along with the standard YouTube license, Google's video hub just debuted ...
- GameSpot Ups Video Coverage For E3 Gaming
Online Media Daily, Gavin O'Malley - Tuesday, May 31, 2011
Next week, during the E3 gaming conference, GameSpot plans to stream ov ...
- Grand Rapids Epic Dub Flips the Bird to NY Media
VidBlog, Steve Smith - Tuesday, May 31, 2011
If one of your colleagues hasn't forwarded the Grand Rapids LipDub vid ...
- How Big Can YouTube Get?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 25, 2011
Inspired by YouTube's sixth birthday, everyone's trying to wrap their heads arou ...
- Watson To VP, YouTube Ad Sales
Online Media Daily, - Tuesday, May 24, 2011
Google has hired ex-Procter & Gamble digital marketing director Lucas Watson ...
- YouTube Lets Brands Call "First Watch"
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 24, 2011
The New York Times' Stuart Elliot examines First Watch -- YouTube's late ...
- Canon Inks Ron Howard For Photo/Film Effort
Marketing Daily, Aaron Baar - Monday, May 23, 2011
"It's really something we came up with for people to inspire othe ...
- Tying Search Campaigns To User-Generated YouTube Videos
SearchBlog, Laurie Sullivan - Friday, May 20, 2011
Do brands continue to miss marketing opportunities around what appears as famil ...