- Social Media Surpasses Search, Facebook Leads
Online Media Daily, Laurie Sullivan - Monday, September 12, 2011
Social media accounts for one out of every four minutes that U. ...
- Heineken Takes Spot To Theaters, Partners With IFC
Marketing Daily, Tanya Gazdik - Sunday, September 11, 2011
The campaign appeals to the upscale, progressive 'man of the world,'" Les ...
- Home Run: Sharpie YouTube Ad Grabs 62 Million Impressions
Online Media Daily, Laurie Sullivan - Wednesday, September 7, 2011
Sharpie took over the YouTube home page with an interactive mosaic ...
- YouTube Keeps Content Fresh
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 7, 2011
Even in a social content, it turns out, YouTube appears to ...
- Claussen Facebook Contest Extends 'Journey'
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2011
Claussen Pickles is building on the success of its ad campaign spoofi ...
- Hotels.com Campaign Goes To Great Heights
Marketing Daily, Aaron Baar - Tuesday, September 6, 2011
Hotels.com is taking its Claymation mascots (and a live-action stuntman) to t ...
- Hollywood Production Studio Launches SMB Video Ad Service
Online Media Daily, Laurie Sullivan - Wednesday, September 7, 2011
Near Networks will take on mega local business directory and information W ...
- Facebook Video Has a Scamming Problem
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 6, 2011
About three out of every 20 videos on Facebook are "fake," accordi ...
- Fox, YouTube Team For GOP Debate
MediaDailyNews, David Goetzl - Friday, September 2, 2011
After CNN and YouTube partnered on a pair of debates in t ...
- The End of Video Scarcity
VidBlog, Steve Smith - Tuesday, September 6, 2011
We applaud the democratization of video production and distribution (as we shoul ...
- Nielsen: Google and Facebook Top Web Brands
Online Media Daily, David Goetzl - Wednesday, August 31, 2011
Initial Nielsen results for its new "Total Internet Audience" metric, which loo ...
- Marin Integrates YouTube Ad Metrics Into SEM Platform
Online Media Daily, Laurie Sullivan - Tuesday, August 16, 2011
Marin Software has added advanced reporting capabilities for YouTube advertising in i ...
- Payless Videos: 'We're With The Band'
Marketing Daily, Aaron Baar - Thursday, August 11, 2011
The retailer contracted VistaEmerge (and its charismatic singer) to promote the n ...
- Kmart Introduces Spanish-Language Branded Video Series, Real-Mom Interviews, Video Shopping
VidBlog, Steve Smith - Friday, August 12, 2011
Among the many other things I wish I had paid closer attenti ...
- U.K. Considers Social Media Ban
The Social Graf, Erik Sass - Thursday, August 11, 2011
Amid continuing rioting in multiple cities across the U.K., British Prime Minist ...
- YouTube's Messy Museum of Broadcasting Adds The King
VidBlog, Steve Smith - Thursday, August 11, 2011
No problem is too big for Google to try to solve wi ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Main Meal: Allrecipes.com Buys Food Wishes
Online Media Daily, Gavin O'Malley - Tuesday, August 9, 2011
Marking the Web's latest culinary content grab, Allrecipes.com, a Reader's Digest compan ...
- "I'll Be Back": YouTube Partners with MovieClips on Classic Clips
VidBlog, Steve Smith - Wednesday, August 10, 2011
How do you find that guy who starred in the movie abo ...
- Nokia's Smart Less-Will-Get-You-More Video Strategy
VidBlog, Steve Smith - Tuesday, August 9, 2011
Arguments about the most effective length for digital video ads and consum ...
- Butterfinger Recruits UGC For Rob Lowe Movie
Marketing Daily, Karlene Lukovitz - Friday, August 5, 2011
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-bas ...
- "Saved By the Bell:" The Interactive Video
VidBlog, Steve Smith - Monday, August 8, 2011
At the outset, let me cop to the fact that I ...
- Dodge Goes NASCAR To Tout New Durango
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The campaign says the muscular SUV is back and not afraid ...
- YouTube: The Epic Six-Year Tale
VidBlog, Steve Smith - Tuesday, August 2, 2011
Where were you in May 2005? As with every other medium th ...
- YouTube Video Stars Find Brand Advertisers
Online Media Daily, Laurie Sullivan - Saturday, July 30, 2011
Prior to the start of the VidCon conference Friday, a steady stre ...
- Content Owners May Have To Diversify Away From YouTube To Win
Video Insider, Ashkan Karbasfrooshan - Monday, August 1, 2011
I love YouTube. I love YouTube as a user and I lo ...
- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- YouTube Mimics TV, Carries Music Fests
Online Media Daily, - Friday, July 22, 2011
YouTube is adopting the blueprint of traditional TV programmers. The site ...
- Football Season 2011: Social Media Accentuates The Experience
Marketing: Sports, Brian Grey - Tuesday, July 19, 2011
I don't want to be the guy jumping the gun here ...
- Amana Intros An Idea: 'Life. Simplified.'
Marketing Daily, Aaron Baar - Friday, July 15, 2011
The heart of the campaign is an online shopping tool that hel ...