Another breakthrough in the IES is a yes at ABC. The fledging Inventory Exchange System will move into a "reverse exchange" phase. As ABC told affiliates Friday, it will buy … Read the whole story
A majority of Americans say they ignore Internet ads -- far more than television, radio and newspaper ads. Some 63% of consumers say they … Read the whole story
The partnership also gives Porsche a History-produced miniseries comprising 60-second vignettes called "Porsche: Decoded." The vignettes, running in the show's advertising pods and online, … Read the whole story
Barry Diller is shifting his role at his IAC/Interactive Corp., making some stock and asset transactions, and most importantly, removing one of the thorns … Read the whole story
Cord-cutting apparently isn't having much of an impact at DirecTV. But the satellite operator is looking beyond the TV to be responsive to customer … Read the whole story
Viewer engagement is still an important tool for many TV marketers -- and this season they might want to look to the new TV … Read the whole story
Getting a glimpse into what Oprah Winfrey has in mind for her new OWN network comes from its initial marketing campaign: It's about personal … Read the whole story
The logical next step for video will become socially targeting real-time ads online. And at least a couple of companies are working to make … Read the whole story
David Berson, a widely respected executive who has had a long tenure at ESPN, will move to CBS in a role that focuses on … Read the whole story
Ben Sherwood, who worked at NBC "Nightly News" before rejoining ABC in 2004, has been named president of ABC News, replacing David Westin. He … Read the whole story
Leading up to the second-season premiere, TV Land will offer a behind-the-scenes special of breakout comedy "Hot in Cleveland," recounting some of the comedic … Read the whole story
As expected, Viacom is appealing a June court decision that went in favor of Google's YouTube service concerning Viacom's $1 billion 2007 copyright suit … Read the whole story
House Party, an experiential marketing company whose name is its expertise, staged a series of house parties for the G4 network last weekend to … Read the whole story
According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster … Read the whole story
What happens to old pay-TV channel bread-and-butter programming that runs on HBO and Showtime in the digital age? Not much in the near term. … Read the whole story
Imagine if a cable network group -- Viacom, Discovery, or even an NBC Universal (that is, the company it is today in 2010) -- … Read the whole story