Who says all the breakthrough ideas come from Madison Avenue? Consider the creative gambit out of Stanville, Kentucky, population 500, from an enterprising lawyer. He's using 3D TV spots to … Read the whole story
Television time-shifted viewing is growing this season -- for almost all shows. Brad Adgate, senior vice president and corporate media director for Horizon Media, … Read the whole story
"Pepto has generated an incredible pop-culture relevance ranging from multiple references to our recognizable 'Pepto-Bismol Pink' color to inclusion in humorous news stories and … Read the whole story
Cablevision, which spent years building its lucrative footprint in the New York area, is now operating in the Rockies. The company has completed its … Read the whole story
A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household … Read the whole story
Time Warner Cable's CFO Robert Marcus becomes president/COO, replacing Landel Hobbs, an advocate for cable operators' boosting ad sales and a leader in the … Read the whole story
TV shows with a sudden rise in viewership are rare these days: NBC now has one of those in "The Sing-Off." The second-year limited … Read the whole story
ESPN has acquired the bulk of intellectual property rights held by PVI Virtual Media Services from Cablevision. PVI made its mark by developing the … Read the whole story
With the FCC considering new regulations, the broadcast industry's trade group is launching an ad campaign to forestall any government action it deems harmful. … Read the whole story
As the season winds down, NFL football ratings winds up -- and NBC gets a windfall. The Eages-Cowboys game netted NBC a 6.9 rating, … Read the whole story
Though Internet and mobile platforms seem to garner more concerns over privacy, TV, for all its laid-back, lean-back media profile, still makes the average … Read the whole story
A Canadian TV campaign from January touted the miracle health benefits broccoli has to offer. The company behind the campaign, however, might surprise you. … Read the whole story
"The Closer" and "The Biggest Loser" are closing and losing -- respectively. Kyra Sedgwick is leaving, ending the longtime TNT drama; fitness trainer Jillian … Read the whole story