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by Joe Mandese
Nielsen Thursday said it is delaying a plan to add duplicate viewing of TV shows to its national TV "currency" ratings two months until … Read the whole story
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by Wayne Friedman
Cox Media Group, the big TV station sales rep, is further expanding its digital sales efforts. Just after announcing the merger between digital sales … Read the whole story
by David Goetzl
A Florida federal judge has found that Nielsen did not violate antitrust laws while operating its local ratings system in the Miami market. The … Read the whole story
by Karl Greenberg
In the launch spot titled, "Chain," a crane slowly suspends a Lexus LS in the air from the forward portion of the vehicle's chassis. … Read the whole story
by Wayne Friedman
Pasadena, Calif. -- CBS has had its way this past fall -- leading all networks in total viewers and key 18-49 viewers. But all … Read the whole story
by David Goetzl
The number of music competition shows keeps growing. But will the hits keep on coming? Bravo and sister network Oxygen are betting there is … Read the whole story
by Wayne Friedman
Though many prime-time TV shows may be losing steam, rating-wise, the NFL keeps chugging along -- up 7% in total viewers this season. The … Read the whole story
by Karl Greenberg
Timberland's riches to rags to (maybe) riches story is about how the benighted outdoors brand let itself become defined by popular culture as a … Read the whole story
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by Joe Mandese
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pioneer Dave Morgan, has named Jack Smith Chief Product Officer, reporting to Alison … Read the whole story
by Karlene Lukovitz
42Below has prominent logo adjacencies on the new series' Web area (vbs.tv/leagueoftwo), and each webisode begins with "42Below presents...". In addition, its "vodka professors" … Read the whole story
by David Goetzl
A&E said its new documentary-like series about youthful offender programs set a record Thursday as the most-watched original series premiere in network history. "Beyond … Read the whole story
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by Aaron Baar
The ad, developed by the bank's in-house advertising agency 601, and produced in association with Shooters, Inc. (and its DIVE visual effects division), depicts … Read the whole story
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by David Goetzl
In a move that may position him as the successor to long-time CEO David Barrett, Hearst Television has tapped the head of WBAL in … Read the whole story
by Wayne Friedman
Although it comes courtesy of the highly touted producer of "Grey's Anatomy" and "Private Practice," ABC's "Off The Map" did not enjoy an auspicious … Read the whole story
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by Karlene Lukovitz
Bacardi Limited's 42Below vodka is the exclusive sponsor of the latest Web series on VBS.TV, the online television network of Vice, a media company … Read the whole story
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by Fern Siegel
The creative force behind "Battlestar Galactica" and "Stargate: Atlantis" has been named president, original programming, Syfy. Mark Stern, currently EVP at the network, also … Read the whole story
COMMENTARY
by Diane Mermigas
ESPN, one of television's most powerful brands, has everything it takes to be an interactive powerhouse -- from engaged fans tethered to their mobile … Read the whole story
COMMENTARY
by Stephen Pickens
Nielsen tells us that some 60% of television viewers watch the tube and surf the Internet simultaneously at least once a month. To some … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
Last week, I wrote a "review" of all the magical things that "happened" in 2011 in the media world. It was an exercise in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Let out a good "boo." TV critics do it all the time -- sometimes in their writing, other times in a big room when … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For several weeks in my house we have been a bit flumoxed about what to call the Logitech Revue controller we have to pass … Read the whole story
COMMENTARY
by Jane Clarke
They say that nothing is as powerful as an idea whose time has come. In TV advertising and media research circles, that idea is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"There's like a pirate ship feeling to this show." Conan O'Brien says his TBS show isn't at all "The Tonight Show" -- but more … Read the whole story