Cox Media Group, the big TV station sales rep, is further expanding its digital sales efforts.
Just after announcing the merger between digital sales group Adify and Cox Cross Media to create
Cox Digital Solutions earlier this week, the new group has acquired Internet Broadcasting's sales group, IB Local Network. Terms were not disclosed.
Cox Digital Solutions says the purchase will
help deepen its relationships with digital publishers. Steve Shaw, president of Cox Digital Solutions, notes: "IB Local Network's publisher relationships and media sales power are a natural fit with
Cox Digital Solutions."
Roger Keating, interim CEO of Internet Broadcasting and senior vice president of digital media for Hearst Television, stated: "We can now concentrate on what has always
been our core business -- helping our media publisher clients use their content and consumer relationships to build a powerful digital presence by providing them with the most contemporary publishing
platform and services available in North America."
Cox Media Group says it now has 40% of all national TV spot advertising revenues. It is a part of Cox Enterprises, which owns 15 television
stations, one local cable channel, 86 radio stations, four metro newspapers, as well as direct marketer operator, Valpak.
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