TVBlog
It's hard to argue with Leslie Moonves' strategy to restrict digital distribution of CBS content. Even as Hulu formed and Netflix streaming emerged, the CBS chief held firm that he … Read the whole story
Looking to capitalize on the big potential advertising marketplace of new Internet-connected TVs, digital video insertion/management platform Adap.tv has struck a deal with TV … Read the whole story
With Comcast adding many TV sports properties to the NBC Universal mix in its soon-to-be-closed merger, NBC is starting up a new in-house ad/marketing … Read the whole story
Scared away from possible content issues over MTV's new hit show "Skins" in its premiere episode, the advertisers in the second episode were the … Read the whole story
A top syndication executive said first-run hits can give a station "more leverage" in retransmission consent negotiations, since the content is exclusive in a … Read the whole story
BMW wants people to know that its new X3 crossover comes in all sorts of flavors -- and that it is, by the way, … Read the whole story
MSNBC might feel a little pinch from advertisers now that Keith Olbermann's "Countdown" -- one of the network's highest-rated programs -- has ended. The … Read the whole story
This year, Kia is taking a page out of sibling Hyundai's big-voices, big-places strategy to promote its 2011 Optima and other vehicles. The Irvine, … Read the whole story
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-style "like" button to be attached to interactive TV ads, allowing a consumer … Read the whole story
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt is undertaking an "extensive, all-inclusive" marketing campaign to reach the more than 130 … Read the whole story
Video ad technology firm TidalTV on Monday is expected to name Brad Herman as chief product and media officer. In this newly created position, … Read the whole story
Local television continues to be strong for TV station operators: Meredith Corp. posted a 30% increase in local media revenue in its most recent … Read the whole story
Sunbeam Television, which owns the Fox station in Miami, has dropped two charges against Nielsen that alleged unfair trade practices and breach of contract. … Read the whole story
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It was my intention today to provide a rationale for the "convergence" (there's that word again) of the key elements of direct-to-consumer marketing with … Read the whole story
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It wasn't called The KOTV News Network: Keith Olbermann TV. But no single news personality was more associated with MSNBC than Keith Olbermann. Brand … Read the whole story
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There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will … Read the whole story
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In a move reminiscent of Viacom's attempt to sue YouTube for copyright infringement, Zuffa's Ultimate Fighting Championship has sued Justin.tv for allegedly not taking … Read the whole story
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Consider this: For all the talk about how many advertising dollars are migrating online these days, there's still no bigger ad bucket than TV. … Read the whole story
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The scandal around "Jersey Shore"? All that seems quaint now -- especially looking at what "Skins" is going through. Concerned that "Skins" may have … Read the whole story
