TVBlog
Israeli company SeamBI has an intriguing platform for virtual placement opportunities. A McDonald's logo can be pasted on a bag in the background during "How I Met Your Mother," a … Read the whole story
Although TV stations continue to report hefty financial gains in recent periods, broadcasters are still trading below the stock market as a whole. "The … Read the whole story
As far as important industry milestones go, the one announced late Tuesday by Interpublic's Magna Global unit, that DVRs are finally poised to reach … Read the whole story
Young Super Bowl TV watchers 18-34 who have smartphones will be using them heavily during the big game. According to Lightspeed Research, 59% intend … Read the whole story
Scared away from possible content issues over MTV's new hit show "Skins" in its premiere episode, the advertisers in the second episode were the … Read the whole story
Canoe Ventures CEO David Verklin said that seven networks will offer advertisers an opportunity to run interactive ads in 20 million-plus cable homes in … Read the whole story
Regis Philbin said he made a mistake when he announced that he would depart the daytime talk show he co-hosts with Kelly Ripa this … Read the whole story
This year, Kia is taking a page out of sibling Hyundai's big-voices, big-places strategy to promote its 2011 Optima and other vehicles. The Irvine, … Read the whole story
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-style "like" button to be attached to interactive TV ads, allowing a consumer … Read the whole story
Local television continues to be strong for TV station operators: Meredith Corp. posted a 30% increase in local media revenue in its most recent … Read the whole story
- COMMENTARY
With all the sports on television, you would think TV critics, viewers and journalists would have their fill. But we all bore easily. Worse … Read the whole story
- COMMENTARY
It was my intention today to provide a rationale for the "convergence" (there's that word again) of the key elements of direct-to-consumer marketing with … Read the whole story
- COMMENTARY
It wasn't called The KOTV News Network: Keith Olbermann TV. But no single news personality was more associated with MSNBC than Keith Olbermann. Brand … Read the whole story
- COMMENTARY
There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will … Read the whole story
