Time Warner Cable's aggressive effort to win the PR battle against networks taking their content off its new TV-on-iPad service would gain steam if it took an important step to … Read the whole story
Mars Inc. had four out of the 10 most effective television ads running in the first quarter, according to Ace Metrix. The humorous commercial … Read the whole story
Fox Networks, which launched a spinoff of the National Geographic Channel last year, is readying a Spanish-language version. In July, Nat Geo Mundo will … Read the whole story
Amid broadcast and cable network troubles over the Time Warner Cable iPad app, Cablevision Systems has started its own iPad app. The cable operator … Read the whole story
As Lauren Zalaznick takes over NBC Universal's Spanish-language networks, she is launching an initiative to pitch advertisers on Hispanic audiences for all the nets' … Read the whole story
In creating what they call the biggest marketing effort ever for the young-skewing network, the CW and Ford Motor will give a car away … Read the whole story
USA Network says it has started the first mobile app that will allow viewers to interact with show performers. The app for "WWE Tough … Read the whole story
A new multifaceted campaign focuses on the post-recession investor who is seeking a better way to manage their investment portfolio in the wake of … Read the whole story
Though CBS and Turner Sports claim the best overall ratings for the NCAA Men's Basketball Tournament in years, the finals game -- preliminarily -- … Read the whole story
AT&T is looking to connect with U.S. Hispanics, the culture and their passions through the power of music, with a new Spanish advertising campaign … Read the whole story
Following in the footsteps of History is Science. After History Channel morphed into simply "History," Discovery Communications said Tuesday the Science Channel would also … Read the whole story
The National Basketball Association is letting the ball talk in a major ad campaign to promote the playoffs and finals. The new campaign, via … Read the whole story
With the recent announcements by Time Warner Cable and Cablevision that they will launch iPad apps to stream (some of) their cable television offerings … Read the whole story
The federal government might close down in the next couple of days -- and who is at fault? You'll never guess. In a gym … Read the whole story
If you've been as glued to your screens as I have -- thanks, NCAA, for the excellent iPad app -- you know that this … Read the whole story
Faced with Hollywood studios' new digital movie efforts, so-called premium VOD, theatrical exhibitors fear lower revenues. But the theater owners have something up their … Read the whole story