No question government criticism convinced executives at the company behind the faulty rig in last year's Gulf oil spill to forgo safety bonuses. Transocean had to change course with the … Read the whole story
Confirming what industry analysts have been speculating for months, controversial TV host Glenn Beck will be ending his three-year stint at Fox News Channel, … Read the whole story
Mars Inc. had four out of the 10 most effective television ads running in the first quarter, according to Ace Metrix. The humorous commercial … Read the whole story
Predicted by some analysts, Dish Network is the winning bidder of Blockbuster Inc. assets -- valued at $320 million. Dish hopes to use the … Read the whole story
Print newspapers are failing, but Freedom Communications developed a plan to breathe new life into its 27 daily newspapers and eight television stations. The … Read the whole story
As Lauren Zalaznick takes over NBC Universal's Spanish-language networks, she is launching an initiative to pitch advertisers on Hispanic audiences for all the nets' … Read the whole story
DVR playback continues to rise -- with most of the activity coming from broadcast networks, and less from cable. The disparity is attributed to … Read the whole story
USA Network says it has started the first mobile app that will allow viewers to interact with show performers. The app for "WWE Tough … Read the whole story
The DO marketplace is continuing to consolidate through new ad sales arrangements. Digital Display Networks reports ABC Regional Sports and Entertainment Sales will become … Read the whole story
A new multifaceted campaign focuses on the post-recession investor who is seeking a better way to manage their investment portfolio in the wake of … Read the whole story
Though CBS and Turner Sports claim the best overall ratings for the NCAA Men's Basketball Tournament in years, the finals game -- preliminarily -- … Read the whole story
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tells Marketing Daily that the evolution toward designs makes sense given the premise … Read the whole story
AT&T is looking to connect with U.S. Hispanics, the culture and their passions through the power of music, with a new Spanish advertising campaign … Read the whole story
Following in the footsteps of History is Science. After History Channel morphed into simply "History," Discovery Communications said Tuesday the Science Channel would also … Read the whole story
4Kids Entertainment, which programs a five-hour Saturday morning block on the CW network, filed for bankruptcy protection Wednesday. Among the matters pressuring the company … Read the whole story
The National Basketball Association is letting the ball talk in a major ad campaign to promote the playoffs and finals. The new campaign, via … Read the whole story
The advertising marketplace is evolving quickly, with the introduction of new platforms, new metrics and new technologies. Jeff Siegel, SVP Advertising for Rovi, has … Read the whole story
With the recent announcements by Time Warner Cable and Cablevision that they will launch iPad apps to stream (some of) their cable television offerings … Read the whole story
The federal government might close down in the next couple of days -- and who is at fault? You'll never guess. In a gym … Read the whole story