When evaluating the top-100 most valuable global brands, it's tempting to analyze how much advertising may play a role in generating a brand's worth. In the U.S., there's one brand … Read the whole story
The effort, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get … Read the whole story
Three years after the national TV advertising marketplace shifted to C3 ratings as its de facto currency, the Nielsen TV commercial audience estimates were … Read the whole story
Scripps Networks plans to refashion its Great American Country network by altering some of its programming mix, hoping to reverse a ratings slide and … Read the whole story
MTV Networks chairman and CEO Judy McGrath will step down. McGrath has been with the company since 1981 and was named chairman and CEO … Read the whole story
What happens when you tailor video ads by consumer demographic, geolocation and locale weather conditions? Confident that the result will be greater awareness and … Read the whole story
Comcast-NBC Universal marketing efforts are well underway to put the NBC brand onto most of Comcast's sports networks. One major benefit comes from cross-channel … Read the whole story
Bourbon brand Maker's Mark, part of Fortune Brands, is launching its first TV ad effort as part of a multiplatform campaign with Discovery. Discovery … Read the whole story
Working with CBS' media agency OMD USA, Simulmedia -- whose focus is targeting TV advertising campaigns through set-top-box data groups -- aimed the "Hawaii … Read the whole story
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey New York, "We're digging into how women really relate to their hair and … Read the whole story
More mid- to-small-sized TV station groups are feeling a slowdown in advertising sales; Grey's first quarter dropped 1% in revs. National spot was down … Read the whole story
Last week's revelation by Nielsen that the total number of television households had dropped rocked the industry, and rightfully so. It also prompted me … Read the whole story
It seems every day brings a new development in the recent revolving door of daytime TV anchors. While the current landscape resembles a "Wheel … Read the whole story
In the space of four months, the Oprah Winfrey Network: OWN has had three different executives running the network. Robin Schwartz lasted 10 months; … Read the whole story
Google TV and Apple TV have at least one common problem. Their naming convention is ill conceived. What's in a name you say? "A … Read the whole story
According to Trends in TV Viewing from the Nielson Company, new and enhanced technologies are fueling the demand for video content. The average American … Read the whole story
Will the broadcasters take any cues from USA Network's terrific upfront presentation earlier this week? Simultaneously amped up and stripped down, it was a … Read the whole story
Double-digit increases. Those words can strike fear into the hearts of media buyers and their clients. Before last year's upfront, CBS pretty much laid … Read the whole story
At breakfast the other day a friend brought up the topic of the impending TV Upfront and the industry's bullish expectations. He asked my … Read the whole story
No discussion of DVRs would be complete without a mention of its Trick Play capability. Just like a video recorder of old, DVRs enable … Read the whole story
Just in time for upfront market, NBC has a certifiable hit! The second episode of "The Voice," rocketed up 8% from its first outing … Read the whole story