New shows have already inked upfront deals and sponsorship. "Baywatch" has been "an incredibly strong performer in the ad community," says Fox EVP, Ad … Read the whole story

Amazon Ads' new "Dynamic TV Creative" advertising tool can customize ads by changing the creative format for a product or through calls to action … Read the whole story

"Netflix sold subscriptions to its programming as an escape from Big Tech surveillance," Attorney General Ken Paxton alleges in a complaint filed Monday. Read the whole story

Michael Piner has joined as the agency's first executive vice president-head of investments and partnerships. Also joining is Kelly McGowan in the new role … Read the whole story

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere. Read the whole story

"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields. Read the whole story