TVBlog
by David Goetzl
To the many - very many - Americans who didn't watch the "NewsHour" on PBS, Jim Lehrer was sort of like the Olympics: forgotten most of the time, then suddenly … Read the whole story
by Karl Greenberg
Besides the beautiful scenery, the road is also decorated with crucifixes. In order to tout its new Outlander and Outlander Sport SUVs, Mitsubishi is … Read the whole story
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by Joe Mandese
Video ad platform developer Adap.tv continues its expansion into big Madison Avenue agencies, announcing a deal this morning to provide a new platform customized … Read the whole story
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by Erik Sass
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, is joining forces with the company's media innovation outfit (Discovery Solutions) to roll … Read the whole story
by Wayne Friedman
Nexstar's TV station group witnessed local advertising revenue increasing 3.7% to $43.3 million, while national advertising was up 2.1% to $15.1 million. The company … Read the whole story
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Syzygy Lab, a unit of the WPP-backed Euro-centric digital agency, has developed a "TV of the Future" app concept called GOAB. The idea is … Read the whole story
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by David Goetzl
Even as Jeff Bewkes oversaw the separation of Time Warner and Time Warner Cable, he said that Comcast combining its cable business with NBC … Read the whole story
by Wayne Friedman
The high-flying NBC singing competition show lost just about 1 rating point from a week ago -- about 20% -- to a still-high Nielsen … Read the whole story
by Laurie Sullivan
Google's "Dear Sophie" ad running on television during "Glee" and "American Idol" last week emerged as the most effective of the 130 new national … Read the whole story
by Fern Siegel
The tweens who have turned Disney's "Phineas and Ferb" into a hit TV show have a chance to see its animated stars -- Phineas, … Read the whole story
COMMENTARY
by Jane Clarke
The advent of the DVR (The PVR and DVR) is credited not only with increasing the ways a viewer can access and view content. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I was reading an article in Sports Illustrated that reminded me that ABC's "Wide World of Sports" recently celebrated its 50-year anniversary, debuting in … Read the whole story
COMMENTARY
by Bob DeSena
Great marketing is honest communication, but it also involves sleight of hand. The Gretskys of marketing, the Great Ones, always know the goal and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Focus on the screen -- you know, the real big, old-school one sitting in your living room. New research shows that traditional TV advertising … Read the whole story